|
MUMBAI:
In a bid to strengthen its weekday programming mix in the
fiction band, Vijay TV is set to launch a new show Kadhalika
Neramillai in October for the 7:30 pm slot.
It
will replace Swamy Iyappan which will be moved to the
7 pm slot.
The
channel is looking to consolidate its presence in the fiction
space further after the launching another fiction show Madurai
in the 8:30 pm slot.
The
channel currently airs Kanaa Kaanum Kaalangal (Monday-Thursday)
at 8 pm.
Vijay
TV head Sriram K says, "Now, that we have established
ourselves as pioneers in format shows; Vijay has taken a step
forward to explore the fiction space further. With the launch
of the new series Kadhalika Neramillai; we believe
that our existing fiction band will be strengthened."
Kanaa
Kaanum Kaalangal completes its 200th episode in October
and has planned a special promotional contest in association
with BSA Ladybird who will be giving out 200 cycles to the
winners.
|
