"In
some cases, we will also block shows even before production
is complete, so two to three years hence we can purchase
those properties."
When
queried about the financial negotiations that are
a part of the procedural acquisition process, Bhosle
says that the cost of acquisition is in the range
of $600 to $2500 for every half hour of a property.
The rates of a show largely depend on the performance
and popularity of the property, its newness and quality
of animation. Disney is looking buy rights to television
shows for a duration of five years rather than three.
Some
exhibitors that Disney is in talks with include Nelvana,
4Kids Entertainment and Asastu DK among others.
"All
three kids channels from our network depend heavily
on acquired content. 80 per cent of content on Hungama
TV is acquired, while 40 per cent and 20 per cent
of programmes on Jetix and Disney Channel are bought.
However, we are looking to up the amount of acquired
shows on the Disney Channel," adds Bhosle.
This
move, to up acquired content on the Disney Channel
marks a significant shift in its programming strategy.
Earlier the channel was pushing a host of locally
produced shows like Vicky Aur Vetaal, Dhoom Machaao
Dhoom, Akkad Bakkad Bambey Bo and Art Attack.
The
Disney Channel is also now considering introducing
tween focused anime content, which is a move away
from its previous tween live action thrust.
"For
the Disney Channel we will be eyeing tween focused
anime and live action shows, while the focus for Jetix,
will be to replenish action adventure series and comedy
anime for Hungama TV," adds Bhosle.
Apart
from TV series, Disney is also willing to explore
the movie catalogues of exhibitors like Fox and Sony,
even though the company already has its own bank of
films.
More
importantly, Disney's agenda at Mipcom is clearly
outlined. The programming heads from across the globe
will assemble at Cannes five days before Mipcom kicks
off to meet and interact with the various licensors.
In some cases, even multi - territory deals will be
struck that may include worldwide rights or specific
to the Asia Pacific region.
Mipcom
will be held from 8-12 October 2007 in Cannes, France.
Speaking
to Indiantelevision.com Walt Disney Television International
(India) director production and programming Aparna Bhosle
says, "Throughout the year we shortlist content
from across regions and have zeroed in on the specific
programmes. We will be going to Mipcom to close these
deals and conclude the legalities involved, as well
as meet our licensors. We will buy atleast eight to
10 shows for our three channels."
