Indiantelevision.com's The Ad Linx Reporter dated 4 October 2007 - Global and Indian advertising news, information and data at your fingertips

4 October 2007

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Volume 19 - Issue No: 18

Adex Analysis

Internet portal TV advertising during Jan-Aug 2007
TV advertising of web portals show 190% growth during Jan-Aug 2007 compared to same period in 2006 - AdEx India Analysis.

Special Report
Virtual library of cultural assets coming up in DD
With just five permanent staff members working out of a temporary accommodation, Doordarshan Archives.

Media, Advertising & Marketing Watch
Disney ABC Intl TV showcasing 11 new shows at Mipcom
Disney ABC International Television will be showcasing 11 new shows, 12 returning ones at Mipcom.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Dish TV signs on Shah Rukh
	Reebok for long-term association with sportspersons
	TNS acquires UK co ID Magasin
	Tata Indicom festive offers
	Big 92.7 FM tunes into Kollywood for more content
	Brand new impact
	‘Branding can make a difference in B2B markets’
	‘Brand change needs consistent communication’
	Cricket is back with a bang
	Cheeka and Vodafone
	Digital media grows up
	Emotions, heart of marketing
	Source: The Hindu Business Line

	DishTV ropes in Shahrukh Khan
	Indian brands to get FDI boost
	Source: Economic Times

	Esprit launches kidswear
	Vodafone uses magazine cover for name-change ad
	Wyndham Hotels testing waters to launch upmarket brand
	Parle drags Cadbury to high court over Frooti
	Source: Business Standard


	Nike adds Indians to its swoosh
	Olympics to help lift TV’s adspend share
	Ballmer vows ads will be a big Microsoft business
	A mass bank reaches for the elite
	Source: Financial Express

	T20 bowls over women TV viewers
	Renuka Chowdhury warns of action against ads promoting junk food
	Waiting for the World Cup at home
	Source: Times of India

	CreativeLand Asia wins Café Coffee Day
	V&S breathes in ‘Oxygen’, other elements in tow
	Euro RSCG is good with retaining clients: George Gallate
	Guest Article: Alvin Saldanha on puppy love, doggie style
	DigiDebate: When C stands for Click Fraud
	DigiChat: Alok Kejriwal on how Indian games are going global
	Big guys of advertising move higher up
	Madison Media bags media duties for Lodha Group
	Source: Agency Faqs

International News

	Cadbury Schweppes Reviews U.S. Media
	Mattel Global Media Moves to Carat
	TBWA Joins P&G Roster
	A Tale of 2 Stocks
	Web 2.0 Goes Mainstream
	Source: Ad Week

	Make Way for the Giant: Microsoft To Boost Its Ad Biz
	Godiva Pushes Itself as a Brand
	Source: Brand Week

	Google Stock Approaches $600 as Web Ad Spending Soars
	Source: Bloomberg

	Nielsen to re-evaluate ratings rule
	Source: Digital Spy

	Allen Joins Starcom as VP, Video Innovation Dir.
	Source: Media Week

	Yahoo gets U.S. OK to buy ad firm BlueLithium
	Verizon Wireless plans prepaid revamp, ad alerts
	O2 UK digs deep for iPhone advertising splash
	Source: Reuters

	Clear Channel Outdoor Wins Vegas Deal
	Source:CNNMoney

	Bank of America to debut US Trust ad campaign
	Source: Bizjournals.com

	Watchdog dents Innocent's halo
	Source: Guardian

	Advertising agencies snub brand Cameron
	Source: Marketing Week

	Google Drops Ads From Orkut
	Source:WebProNews

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