Indiantelevision.com > AdEx India Analysis > Snapshot on Internet Portal TV advertising during January-August 2007

Indiantelevision.com presents AdEx India Analysis


Snapshot on Internet Portal TV advertising during January-August 2007 (3 October, 2007)

Key Findings:

Television advertising of Internet Portals showed an extraordinary growth of 190 per cent during January-August 2007 compared to the same period in 2006.
'General category' Internet Portals did the maximum advertising.
'Shopping Portals' were the ones which recorded maximum advertising growth during January-August 2007.
www.homeshop18.com took the number one slot in the top ten brand list and also in the new brand list on Television.
Average advertisements/day saw a rise of 2.4 times in January-August 2007 over January-August 2006.

Volume Growth in TV advertising of Internet Portals.

The number of Internet portals advertised on TV increased from 82 in January-August 2006 to 143 in January-August 2007.
www.cleartrip.com, www.indiatimes.com and Keralamatrimony.com had recorded maximum growth in its ad volumes during January-August 2007 over January-August 2006.

Share of Segments of Internet Portal during January-August 2007.

During January-August 2007 there were 48 portals under the "General Category*" which accounted for 71 per cent of the advertising.
98 per cent of advertising by a new portal www.homeshop18.com under the "Shopping Portals" category during January-August 2007.
www.timesjobs.com, www.jobstreet.com and www.monster.com were the top three brands under the "Recruitment Portals" category.

*General Category includes websites like msn, Aol, Indiatimes etc…

Top growing segments of Internet Portals during January-August 2007.

Advertising of "Shopping Portal" category was led by three new websites namely www.homeshop18.com, www.todayshop.com and www.Sammanam.com during January-Auguat 2007.
Four New entrants namely www.magicbrick.com, www.indiaproperty.com, www.propertyhubindia.com and www.indiaproperties.com accounted for the growth in ad volumes of "Real Estate" category during January-August 2007.

Advertising of Top 10 Internet Portals during January-August 2007.

www.homeshop18.com leads the Internet portal advertising with 23 per cent share.
Top 10 Internet Portals together contributed 52 per cent of ad volumes in January-August 2007.
www.simplymarry.com a Matrimonial portal made to the top 10 list though the Matrimonial category had justnine per cent share during January-August 2007.

New websites advertised on TV.

Overall there were 77 new internet websites launched on Television during January-August 2007.
Maximum new entrants belong to the General Category, out of which five of them were seen in the Top 10 list.

Average ads per day by Internet Websites on TV.

"Shopping Portals" recorded maximum rise in its average advertisements /day i.e. two in January-August 2006 to 209 in January-August 2007.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)