12 November 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 44








Media, Advertising & Marketing Watch

I&B mulls sending reminder to NBA over Content Code
 I&B ministry upset over News Broadcasters Association's silence on Content Code a month after sending a letter; plans to send reminder.

 

Trai to penalise MSOs on billing failure
Trai to take strict action against MSOs in mandatory Cas areas who have failed to deliver on quality of service regulations.

All eyes on the next big Khan
 King Khan has been all over the place since the past 3 months. Now it's the turn of yet another Khan, the reclusive Aamir Khan.

Fairone Man targets 'Real man' in first TVC

Sony to sport new network logo

Sports, content partnerships to feature at ATF

Geo TV blackout: no telecast of Indo-Pak series

India to host 2010 hockey World Cup

Nick announces special shows for Children's Day
Violence in TV at pre-school age leads to anti-social behaviour: Study
Nick US, Shutterfly partner to create digital photo products

Singtel launches Tamil channel on mio TV

Star appoints Edward Hanapole as CIO

AOL to spread awareness of targetted ads

Mukta Arts' JV, Eros ink Rs 400 mn 4-film deal

TV Ratings
Top 10 Programmes (21/10/2007 to 27/10/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21/10/2007 to 27/10/2007)
Zee TV
Star Plus
Sun TV
Sony Entertainment TV


Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• India, the new global hub for advertising campaign
    		• Britannia cracks Chutkule to take on ITC, Pepsico
    		• PVR to set up food courts with Amit Burman
    Source: Economic Times
      
    		• Indian Media to Attract $5 billion Investment by 2008 :GroupM
    Source: www.medianewsline.com
     
    		• Kerala shopping festival to focus on regional products
    		• Olive oil brand launched in Kerala
    		• Going the M-ad way
    		• Ads on tickets: Railway move gets mixed response
     Source: Hindu Business Line
      
    		• Warne plays his own parents in ad campaign
    Source: The Hindu
      
    		• Online advertising to click, finally
    Source: Financial Express
      
    		•  Amul in multinational arena with snack launch
    		• US toy company urges India to open up retail industry
    		•  Percept Picture in talks to make little Krrish
    		•  After TV, rating for FM radio
    		• Film merchandising comes of age in India
    Source: Business-Standard
      
    		• ASK, and you shall receive
    		• Equus Red Cell to share Max New York Life with Euro
    		•  Wherever you fly, ads will follow
    		• DigiSpeak: Neville Taraporewalla on how marketing has evolved with digital media
    		• SRK lends his voice to ‘OSO Crazy’ for Nokia mobisodes
    		• Zee rejigs management, promotes key people
    Source: Agency Faqs
     
    International News
    		• $70 Mil. Jenny Craig Hears Final Pitches
    		• JWT Wins Global Knorr Task
    		• OMC Team Exits Cruise Line Pitch
    		• Schering Hires Merkley
    		• Can AT&T's TV Spots Sell T-Shirts?
    Source: Ad Week
     
    		•  Hallmark Ups Q3 '07 Ad Rev. 19%
    		• TiVo, Starcom to Launch Power//Watch Consumer Panel
    Source: Media Week
     
    		• VW Taps Ellis as Marketing Head
    		• Bank of America Unveiling Its First Retirement Campaign
    		• Case Study: Kellogg Rejiggers its Unappetizing Web Sites
    		• Corona Inks Deal With Kenny Chesney
    Source: Brand week
     
    		• 'GMTV' bans Lorraine Kelly's ad plans
    		• Nickelodeon in new anti-bullying campaign
    Source: Digital Spy
     
    		•  Advertisers' 'Californication' boycott applauded
    Source: Radio New Zealand
    		• U.S. writers strike could mean big changes in advertising
    Source: Reuters
     
    		• China.com Signs Advertising Contract with China's Leading Online Games
    Source: Quote.com Hong Kong
     
    		• British postal service tries to stimulate business with sensory appeal
    Source: IHT
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• Bank of America Launches First Retirement Advertising Campaign
    Source: CNNMoney.com
     
    		• Advertising gurus gather for Ad Taiwan Festival
    Source: China Post
     
    		• Google upgrades AdWords to offer "placement" targeting
    Source: BizReport
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