Set India will use the brand name of 'Sony Entertainment
Network', to reinforce its identity of a television
network with a bouquet of channels (Set, Max, Sab and
new network and channel packaging will be in tune with
Sony's positioning of being "contemporary, young
network will also unveil the new logo which will be
its corporate identity.
current channel packaging has been there since long
and now our aim is to give the network an identity of
its own. This identity will also be the corporate identity
while each channel in the network has a clearly defined
identity of its own," said Set India COO N P Singh.
new network packaging is designed to bring all channels
of the network under one umbrella.
on the new corporate packaging Set India CEO Kunal Dasgupta
said, "The strategic intent in doing so is to reinforce
connect with our viewers by giving clear identity to
each channel while communicating the strength of the
network through a distinct network logo and packaging."
the new network packaging we are also launching new
packaging for all our channels on Diwali day. New channel
packaging is in line with the kind of content they offer,"