A session on 29 November looks at win-win content partnerships for a new tomorrow – emerging business models in the Asia Pacific.

With the proliferation of new platforms for content delivery in the region, is the ‘traditional’ business model between content provider and channel becoming irrelevant? This session brings together sellers and buyers to discuss current content acquisition trends – as well as emerging business models for a new media tomorrow.

The panellists are Sony Pictures Television International (SPTI) senior VP, distribution, Asia Ross Pollack, Granada International regional director James Ross, BBC Worldwide Asia senior TV manager Linfield Ng, SingTel director – IPTV and content, consumer group Low Ka Hoe and AETN All Asia Networks director content – programming, acquisitions and production Michele Schofield.

There will also be sessions dedicated to the sports genre. One session is Sports on Television: Latest Worldwide TV Trends

Television is still gathering more and more audiences year after year. Within preferred TV genres and most watched programs, Sports deliver significant audiences across the globe.

However, it is noticeable that, in a number of the world's key growth markets in 2006, including China and India, sport did not feature in the top 10 rated programmes of the year. Exceptional events such as World Cups as well as the performance of the national team in international competitions seem to be key drivers to the Sport audiences in these markets.

The presentation by EurodataTV Worldwide Manager Alexandre Callay will introduce the session by summarising all key differences and specificities continent by continent and in Asia country by country. It will also highlight how Sport on Television is performing against other genres as well as demonstrate how healthy the Television medium is.

Another presentation by Total Sports Asia's Julian Jackson will look at media trends in sports content. It will discuss the following areas:
• How have sports media rights changed over the last 15 years?
• What are the new opportunities available?
• Which content is hot and which is not, in the west and in Asia?
• License fee comparisons
• The impact of the new distribution platforms.

Taj Television senior VP Peter Hutton will elaborate on the topic Breaking the Boundaries. The major sports event next year is the Olympic games in Beijing. A session will look at the opportunities and challenges present.

The event offers an opportunity for the Olympics sponsors to drive their brands deeper into China and the hearts of Chinese consumers. It's a challenge for all other advertisers to come up with strategies to counter the Olympics sponsors, and ensure that their 2008 media investment continues to deliver effectively and efficiently in China.

The presentation by Mindshare regional director Bharadwaj Ramesh will serve as a starting point for advertisers as they plan their 2008 media strategies in China. It wll provide a perspective and a context on what'll happen to the TV environment during 2008 - covering the Olympics rules and regulations for sponsors and non-sponsors, expected cost inflation, and the impact on TV inventory due to increased spends. It wll also suggest possible alternate approaches (TV and non-TV) for advertisers to think about.