7 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 2
Media, Advertising & Marketing Watch






 


Indian gaming industry to to hit $ 300 million by 2009
 Indian gaming industry expected to see growth of 94 % CAGR and triple in size to $300 million by 2009.

 
 

'Indian Idol 3' gets bigger this time
 Indian Idol 3 undergoes few changes compared to the earlier two editions; NRI auditions conducted in Dubai & London.

MOMS bring Spiderman alive in Mumbai
Moms' have created two larger than life size Spidermans swinging upside down from the top floors of Atria Mall in Worli and Shopper's Stop in Bandra in Mumbai.

Microsoft acquires mobile ad firm ScreenTonic

Dainik Bhaskar launches Ambala edition

Sahara One launches 'Doli Saja Ke'

CNN-IBN starts reality news show

Radio City looks to capture excitement of 'Spiderman 3'

Nickelodeon partners with Al Ahli Group for Dubai theme park
Inorbit presents 'Fungama'

Ten Sports signs deal with the BBC for horse racing

'American Idol' the most visited website last week

TV Ratings
Top 10 Programmes (15/04/2007 to 21/04/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/04/2007 to 21/04/2007)
Star Plus
Zee TV
Sun TV
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Ad agencies agitated with KM
    		• Facelift: Users redesign Indiatimes.com
    Source: Times Of India
     
    		• Parle Musst Bites: First smitten, then bitten
    		• Outlook Group tests waters in the lifestyle space
    		• Cheers and jeers at Cannes showreel in Delhi
    		• O&M to glitter with MP Jewellers
    		• Umbrella's Ramnathkar invited to judge Chili Awards
    		• Fropper tries to make blogging EZee
    Source: Agency Faqs
     
    		• Surya launches star-rated tubes
    		• Coffee Board, ITDA plan to boost Araku brand
    		• Microsoft ties up with Sonata
    Source: The Hindu Business Line
    		• Nike looks beyond cricket, bets on soccer
    Source: Economic Times
     
    		• Nick eyes merchandising revenues
    		• Brand battles
    Source: Business Standard
     
    		• Citi launches new ad campaign
    		• ‘Until now we didn’t really focus on India’
    		• Rewriting the ad rules for Muslim-Americans
    		• Companies praise value of mascots
    		• ‘Master branding’ in vogue in durables
    Source: Financial Express
     
    International News
    		• Ad pioneer Edward Boyd dead at 92
    Source: Earthtimes.org
     
    		• Top advertising campaigns showcased at F1 circuit
    Source: Gulf News
     
    		• Businesses Warm To No-Cost, Ad-Supported Software
    Source: InformationWeek
     
    		• TrimSpa's ads change after Anna Nicole
    Source: Hemscott
     
    		• 4 Finalists Pursue J&J's Splenda
    		• OMD Adds Hershey Planning
    		• DDB Wins Activision
    		• BofA Taps Starbucks Exec
    Source: Ad Week
     
    		• Labor criticises Australian ad campaign
    Source: ABC Radio Australia
    		• CAB Creates Commercial Ratings Commission
    Source: Media Week (US)
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		•  ANZ Australia Newspaper Job Ads Fall 1.3% In Apr Vs Mar
    Source: FXstreet.com
     
    		• Google Tests 'Gadget Ads'
    		• Modem Media Reborn As Publicis Modem; Reidy Named CEO
    		• Online Voter Fraud Hits CosmoGIRL!
    Source: Media Post
     
    		•  Hockey defends WorkChoices advertising
    Source: ABC Online
     
    		• Bank of America Taps Starbucks Exec
    		• Chrysler Names New Dodge Brand Manager
    Source: Brand Week
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