Indiantelevision.com's Media, Advertising, Marketing Watch
 
MOMS bring Spiderman alive in Mumbai
 

Indiantelevision.com Team

(5 May 2007 3:00 pm)
 

MUMBAI: Moms Outdoor Media Solutions has taken step to promote the upcoming movie Spiderman 3. Moms' have created two larger than life size Spidermans swinging upside down from the top floors of Atria Mall in Worli and Shopper's Stop in Bandra in Mumbai.
Spiderman - 3, the most awaited movie of 2007 has already created a frenzy amongst youngsters. Mom's COO West and South Rajneesh Bahl said, "In today's market where every consumer brand wants to do something different and that has become a big challenge for Agencies. I am delighted that our idea has had huge impact in Mumbai and a big attraction for kids especially during the summer vacations."

This is the first time in India that an inflatable of such size and magnitude has been implemented and is comparable to the best by global OOH standards.

 
 
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