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The
acquisition of ScreenTonic, in addition to Microsoft's work
with industry groups such as the Mobile Marketing Association
and the Interactive Advertising Bureau, will be an extension
of Microsoft's commitment to connect advertisers with their
target audiences at home, at work and on the go across multiple
digital devices such as PCs, Xbox ® video game systems
and mobile phones.
Microsoft
senior VP of the online services group Steve Berkowitz says,
"The mobile Internet is an extraordinary vehicle for
brands to connect with their target audiences, because devices
like cell phones enable interaction to take place virtually
anywhere or anytime.
"The
acquisition of ScreenTonic will be part of our long-term strategy
to deliver ad experiences that map to the environment. Together,
we will be able to provide relevant ads where consumers are,
when they are actively engaged and communicating."
The
Commitment to Mobile Operators: Berkowitz says that it
is important for Microsoft to deliver ad experiences that
are mutually beneficial to publishers, mobile operators and
consumers alike. ScreenTonic has relationships with some of
the largest mobile operators in Belgium, France and the U.K.
ScreenTonic
CEO and co-founder Didier Kuhn says, "Mobile advertising
is expected to experience tremendous growth over the next
five years. We are very excited to expand our presence in
this exciting marketplace with Microsoft. We're confident
that the combined strengths, services expertise and talent
of our companies will deliver a great experience for advertisers,
publishers and mobile operators alike."
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