Indiantelevision.com's The Ad Linx Reporter dated 4 May 2007 - Global and Indian advertising news, information and data at your fingertips

4 May 2007

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Volume 18 - Issue No: 1

Media, Advertising & Marketing Watch

Sony pumps in Rs 2 billion+ on movie acquisitions
With cricket off channel, Max on movie acquisition drive with spends reportedly crossing Rs 2 billion.

Sahara One in marketing blitz for 'Biggest Loser Jeetega'
SaharaOne, which recently announced the launch of its new reality show Biggest Loser Jeetega, have launched their marketing campaign.

Broadcast Bill in next session of Parliament: Dasmunsi
'Comprehensive' Broadcast Services Regulation to be introduced in the Monsoon Session of Parliament.

Government concerned over content in TV news channels
Dasmunsi slams news channels over Gere-Shilpa Shetty kissing fracas, says 60% of air time devoted to entertainment.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Domestic airlines account for 33% of ad volume on TV
	Sapient secures second place
	Kinetic, Sanyang venture to launch scooterette in June
	Source: The Hindu Business Line

	Pak authority’s ads for lost N-material
	Brand ambassador material
	Source: DNA

	Woe Cup 2007’s finals were a wash out
	Source: Hindustan Times

	Pune: Remove all hoardings, Ajit Pawar tells partymen
	Source: Indian Express

	Microsoft to acquire mobile ad firm
	Source: Economic Times



	Instore advertising catching up in India
	Who’s cheapest? War for title among domestic retailers
	‘India to turn 5th largest consumer market’
	Source: Financial Express

	Cambridge plans image makeover
	Spider-Man 3 casts its web
	Madhukar Sabnavis: Business is emotional
	Gaming season
	Source: Business Standard

	Celina Jaitely signed Brand Ambassador for Egypt!!
	Source: India Glitz

International News

	Study: Ads influence kids' drinking
	Source: Earthtimes.org

	Publicis: Q1 Organic Revenue Up 3%
	Hispanic Ad Spend Rose 14%
	Nokia Sets Pitch Briefings
	Porsche Issues RFPs
	'No Action' on Murdoch Bid
	Source: Ad Week

	Bollore Reduces Stake In Aegis, Remains Biggest Shareholder
	Brand Extension: BusinessWeek Launches Company Insight Center
	Source: Media Post

	Nielsen: Spanish-Language Ad-Spend Increased 14% in '06
	Microsoft to Purchase Mobile Ad Co. ScreenTonic
	Source: Media Week (US)

	Samsung Phone Ad Features Beyonce Knowles
	Source: Chosun Ilbo

	Time Warner sees AOL ad growth for year below Q1's
	Source: Reuters

	IAC profit rises on Ticketmaster, Web search ads
	Source: Hollywood Reporter

	Oliver Stone brings his passion to anti-war ad
	Source: CNN

	Congressman wants NASA to sell ad space in space
	Source: engadget

	Pakistan downplays radioactive ad
	Source: Asia Media

	Advertising.com launches WonderWomen network
	Source: Easier

	Cable Operators Run Free Advertising for New Orleans Tourism
	Source: TV Week

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