5 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 57
Media, Advertising & Marketing Watch








 


O&M makes a clean sweep at the Abbies
O&M yet again dominates at 40th Annual Abby Awards. JWT, Leo Burnett, McCann Erickson, Mudra, Lowe stage no show.

 
 

Budget, latest notifications push up STB production, broadcasting costs
Budget proposals & latest notifications not only make STB manufacturing dearer, they also escalate broadcast costs.

Special Report
UTV woos 'Bindass' youth
UTV's Bindass channel targets college-goers in age group 17-21 years. Can it succeed with such a narrow constituency?

M&As of online ad firms to increase in 2007, survey finds

DDB Asia-Pacific appoints corporate brand manager

SET India acquires slate of Bollywood titles from Eros

Johar's first cuppa ups ratings on StarOne

Frames to have sessions on radio, animation

Ripley's Believe it or Not available as mobisodes

Walt Disney World announces resort expansion
Disney goes 24/7 in Africa

Radio Mirchi, Big FM celebrate Holi in style

Gitanjali group is assoc sponsor for Lakme Fashion Week

Mediaedge:cia is Global Media Agency of the Year 2006

Sprite unveils summer campaign

KFC runs cricket contest for a trip to the World Cup

TV Ratings
Top 10 Programmes (11/02/2007 to 17/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/02/2007 to 17/02/2007)
Star Plus
DD1
Zee TV
Sun TV
Star One
Sahara One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Bobby Pawar to head Mudra's creative team
    		• O&M all the way at Abbys
    		•  Marketers must tap into consumers’ herd instinct
    		•  Mata Tele bets big on CDMA, brand visibility to gain 20% market share
    Source: Economic Times
     
    		• Bru campaign boosts market share in South
    		• Corporates catch World Cup fever
    		• Amara Raja road show
    Source: Hindu Business Line
     
    		•  Raising the mast to boost the brand recall
    Source: DNA
     
    		•  Walk on the safe side
    Source: Indian Express
     
    		• Mysore: Hoardings mar the beauty of heritage city
    Source: The Hindu
      
    		•  Mentos starts whacky helpline
    		•  Aminah Sheikh: King of cricket TRPs
    		•  Godrej to ramp up AC portfolio
    Source: Business Standard
     
    		•  Bobby Pawar comes back to India as NCD, Mudra
    		•  Abby Awards 2007: O&M wins a one-horse race
    		•  Abby Awards 2007: Black and White, the winning combo
    		•  Renuka Jaypal to be chairman, Ogilvy, Indonesia
    		•  Does your brand possess Energy? asks Rediff's Brand Asset Valuator
    Source: Agency Faqs
      
    		• The cup of reel cheer brims over
    		• Positive impact on ad industry seen
    Source: Financial Express
     
    International News
    		• On Advertising: BBC creeping toward commercialism
    Source: IHT
     
    		• $120 Mil. Revlon Media to Initiative
    		• FCC to Seek Expansion of Powers
    		• Media Group Sags Despite Viacom Surge
    Source: AD Week
     
    		• 'American Idol' Promo Partners Are Lovin' It
    Source: Brand Week
     
    		• Wal-Mart Set to Launch New Ad Campaign
    Source: Media Buyer Planner
     
    		• Google Ads To Appear On Social Networking Profiles
    Source: Media Post
     
    		• Mobile marketing 'promises online advertising success'
    Source: Direct Traffic News
     
    		• Media Prima eyes outdoor ad growth
    Source: Business Today
    		• WPP unit buys 70 pct stake in US's Global Strategies International
    Source: Hemscott
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• Unions' TV ad attacks cuts in work benefits
    Source:The Australian
     
    		• Online ad volumes growing at the expense of newspapers
    Source:Radio New Zealand
     
    		• Bill would toughen industry oversight, restrict ads targeting children
    Source: MarketWatch
     
    		• Australia: Pre-election promo binge to cost taxpayers $43m
    Source: www.news.com.au
     
    		• UK police launch anti-terrorism ad campaign
    Source: Peninsula On-line
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