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MUMBAI: Karan Johar's candid talk show Koffee with Karan
has done the deed for StarOne by clocking more than double
the ratings in its second season with 1.6 TVR as opposed to
0.74 TVR in its last season (2004) across five metros Mumbai,
Delhi, Kolkata, Hyderabad and Bangalore (Tam TG-CS, 4yrs+,
SEC A).
 The
launch episode simulcast on StarOne and Star World which featured
Johar's favourite trio Shah Rukh, Kajol and Rani drew in over
5.5 million eyeballs across the country with the reach on
Star One being 5.04 million and Star World 0.66 million (TG-All
India, CS 4yrs+).
Tam's elite panel data has thrown up even more refreshing
news for the Star network, as the opening episodes of Koffee
with Karan on StarOne received 4.2 TVR (TG-CS 4yrs+, SEC
A1, Mumbai and Delhi). The shift to StarOne appears to have
been a wise move by the network as the recent numbers that
the show has belched up are encouraging.
Similarly, the simulcast rating on Star World got 1.4 TVR,
but this again is specific to the Mumbai and Delhi Elite dominated
Elite panel data.
Commenting on the response that premiere episode of the second
season, Star India Entertainment Ltd EVP marketing Ajay Vidyasagar,
says, "Koffee with Karan has been one of the most popular
talk shows that has just the right mix of fun and excitement
coupled with Karan's own unique style. We are delighted that
the launch episode of Koffee with Karan on Star One and Star
World has been a smashing hit with the opening episode TRPs
having doubled over the last season."
In his jovial and witty persona Johar said, "We promised
to serve our coffee hot but I am glad to see that the response
is steaming!"
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