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MUMBAI: Sony Entertainment Television has acquired the global
satellite rights for a package of films, including blockbuster
hit Lage Raho Munnabhai, from leading Bollywood media
and entertainment major Eros International.
The deal gives Sony retain exclusive broadcasting rights
to the original version of a slate of titles for five years
and includes recent films like Salaam-e-Ishq as well
as upcoming releases like Namastey London.
Sunil Lulla, the director and president for India at Eros International,
was quoted in an official statement as saying: "We have
a strong relationship with all the leading Indian television
networks and are delighted that Eros' content will now be showcased
on Sony Entertainment Television. It is one of the leading channels
in India with a global footprint. We also regularly partner
with Sony to market and promote our films through its extensive
television network."
Said Set India CEO Kunal Dasgupta, "Eros is a major
player within the Indian film sector and Bollywood films are
a critical part of our programming mix. We are delighted to
have secured this deal with Eros with whom we have enjoyed
a great working relationship for several years."
Queried as to the number of titles in the package, Set India
COO NP Singh said they comprised some 15-16 movies.
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