Television

SET India acquires slate of Bollywood titles from Eros

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MUMBAI: Sony Entertainment Television has acquired the global satellite rights for a package of films, including blockbuster hit Lage Raho Munnabhai, from leading Bollywood media and entertainment major Eros International.



The deal gives Sony retain exclusive broadcasting rights to the original version of a slate of titles for five years and includes recent films like Salaam-e-Ishq as well as upcoming releases like Namastey London.



Sunil Lulla, the director and president for India at Eros International, was quoted in an official statement as saying: "We have a strong relationship with all the leading Indian television networks and are delighted that Eros' content will now be showcased on Sony Entertainment Television. It is one of the leading channels in India with a global footprint. We also regularly partner with Sony to market and promote our films through its extensive television network."



Said Set India CEO Kunal Dasgupta, "Eros is a major player within the Indian film sector and Bollywood films are a critical part of our programming mix. We are delighted to have secured this deal with Eros with whom we have enjoyed a great working relationship for several years."



Queried as to the number of titles in the package, Set India COO NP Singh said they comprised some 15-16 movies.

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