AdAge & Adweek name Mediaedge:cia the Global Media Agency of the Year 2006

MUMBAI: WPP's Mediaedge:cia (MEC), the media communications specialist company under the GropuM umbrella, has been named Global Media Agency of the Year 2006, by Advertising Age and Adweek, two leading marketing and advertising publications in the US.

Based on the parameters of growth, new business wins and diversification in the areas of retail and digital, the award is a culmination of global achievements and the Indian contribution is said to have been significant.

Speaking to Mediaedge:cia India managing director Shubha George said that this is in recognition of the growth that the agency has seen in 2006. "Our operations in India has seen a 57 per cent growth in 2006 over 2005, with no client losses this year." The brands that have been added to the kitty over this duration of time include Henkel, Singapore Airlines, Subhiksha, Sony Ericsson, HDFC and Honda Motors among others.

The AdAge report states that according to the estimates arrived at by media monitoring group Recma, Mediaedge:cia saw a 14 per cent growth rate in 2006 which made the network the second-fastest growing agency after Starcom MediaVest Group. Mediaedge:cia ranks sixth among media networks with billings of close to $19 billion in Recma's rankings.

"These honours are a testament to our clients as well as the MEC network. We are only as good as the work we do for our clients," said MEC's Global chief executive officer Charles Courtier. "The breadth and depth of our capabilities, and the growth we have encountered speak for themselves. MEC is now 5 years young and Adweek and AdAge have recognised our best year ever. We've clearly hit our stride, with great confidence running throughout the network."

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