AdAge & Adweek name Mediaedge:cia the Global Media Agency of the Year 2006

MUMBAI: WPP's Mediaedge:cia (MEC), the media communications specialist company under the GropuM umbrella, has been named Global Media Agency of the Year 2006, by Advertising Age and Adweek, two leading marketing and advertising publications in the US.

Based on the parameters of growth, new business wins and diversification in the areas of retail and digital, the award is a culmination of global achievements and the Indian contribution is said to have been significant.

Speaking to Mediaedge:cia India managing director Shubha George said that this is in recognition of the growth that the agency has seen in 2006. "Our operations in India has seen a 57 per cent growth in 2006 over 2005, with no client losses this year." The brands that have been added to the kitty over this duration of time include Henkel, Singapore Airlines, Subhiksha, Sony Ericsson, HDFC and Honda Motors among others.

The AdAge report states that according to the estimates arrived at by media monitoring group Recma, Mediaedge:cia saw a 14 per cent growth rate in 2006 which made the network the second-fastest growing agency after Starcom MediaVest Group. Mediaedge:cia ranks sixth among media networks with billings of close to $19 billion in Recma's rankings.

"These honours are a testament to our clients as well as the MEC network. We are only as good as the work we do for our clients," said MEC's Global chief executive officer Charles Courtier. "The breadth and depth of our capabilities, and the growth we have encountered speak for themselves. MEC is now 5 years young and Adweek and AdAge have recognised our best year ever. We've clearly hit our stride, with great confidence running throughout the network."

Latest Reads
DHFL Pramerica Life Insurance launches second film of #KalSePehle digital campaign

Life insurance Company, DHFL Pramerica has launched the second film of its three-film digital campaign - #KalSePehle, today to promote the importance of life insurance in an individual’s life.

MAM Media and Advertising Ad Campaigns
Youva onboards Social Kinnect as digital agency

Digital marketing agency, Social Kinnect adds another client to its portfolio - Youva from the house of Navneet.

MAM Media and Advertising Account
Dhoni takes ‘Panga’ in the new star sports tvc for Vivo Pro Kabaddi Season VI

The season 6 of VIVO Pro Kabaddi is in the midst of some nail-biting action as every match is going down to the wire.

MAM Marketing MAM
Manyavar launches sequel to Viruskha ad

Manyavar released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” - taking forward the story of Virat Kohli and Anushka Sharma in the ad.

MAM Media and Advertising Ad Campaigns
Entertainment Goes Online - A $5 Billion Opportunity in India

Over-the-top (OTT) content market in India is at an inflection point in India, as per the latest report by The Boston Consulting Group titled ‘Entertainment Goes Online’. 

MAM Marketing MAM
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories