13 June 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 30
Adex Analysis

Overview of Advertising in Home Appliances sector on TV
Home Appliances garnered 63% of ad volumes in Durables sector on TV in the year 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Max set to promote 'Saal ke sabse bade blockbuster'
 Max to aggressively promote its Bollywood blockbuster weekend block Saal ke sabse bade blockbuster.

Disney in talks for producing live action films in India
 Walt Disney is in talks with several Indian production houses for live action feature films; Miditech is one of them.

Disney, Yash Raj to kick off deal with `Roadside Romeo’

marketRx launches marketing mix optimizer

World Space revives Gujarati folk theatre

Zee Cinema presents 'Bhakti Ki Shakti' mythologicals

Amar ujala to get FDI investment from Mauritius

Apple launches 'Safari' for Microsoft-based machines

Sony Pictures ties up with McDonald's for Surf's Up promotion

MakeMyTrip expands offline reach with Bangalore office

Mobile2win and Saregama launch mobile game

Social entrepreneur voices on CNN in special series

TV Ratings
Top 10 Programmes (27/05/2007 to 02/06/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/05/2007 to 02/06/2007)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Admen return to the crease, ESPN-Star piles up Rs 350cr
    		• HLL in reverse auction mode for media spend
    		•  Jury Duty
    		• Cannes they do it?
    		• Tech on the world
    		• Two VCs invest in Kreeda
    		• Endorsements without limit
    Source: Economic Times
     
    		•  Piramyd Megastore to have new brand identity
    		•  Indian durables production dips
    Source: Business Standard
     
    		•  Will Happydent bring home a grand prix?
    Source: Moneycontrol.com
     
    		• New variety of low glycemic rice launched
    		• New E-bike launched
    Source: The Hindu
     
    		• Inserting advertisements into video games holds much promise
    		• Advertising majors prune operations for changing needs
    Source: Financial Express
    		• CavinKare unveils special edition of Spinz talc
    		• Dabur lathers up soaps segment with new strategy
    		• Yash Raj Films, Walt Disney Studios ink deal
    		• Sam Balsara, Noomi Mehta acquire stake in PMG
    Source: The Hindu Business Line
     
    		•  Percept starts promo designing services
    Source: IndiaFM
     
    		•  Railway cashes in by selling ad space
    Source: Times of India
     
    		•  Leo Burnett screens its 50 hot Aces At Cannes
    		•  Smile Interactive to launch mobile portal, Phirki
    		•  Somenath Chakraborty moves out from Lowe; joins TBWA as CD
    		•  Emvies 2007 Difficult to please the jury
    		• Anil Sanjivan quits advertising to join Miditech as EV-P, Mumbai
    		• Sanyo BPL says 'It's Over' with Triton
    		•

    Extorting money from thieves: ABN AMRO

    Source: Agency Faqs
     
    International News
    		• TNS Downgrades Year-End Ad-Growth Forecast to 1.7%
    		• American Airlines Signs Multimedia Pact With Steve Harvey Show
    Source: Media Week (US)
     
    		• Mercedes Fills Top Marketing Post
    		• Agency.com's Eastman Exits
    		• Big Lots Eyes 4 Shops
    Source: Ad Week
     
    		• Upfront: Nets Want Double-Digit Increases
    		• eMarketer: Behavioral to Reach $1B in 2008; Quadruple By 2011
    		• Big Lots Eyes 4 Shops
    Source: Media Post
     
    		• Kobe Crowned King of NBA Jerseys
    Source: Brand week
     
    		• THAILAND: Numbers and creativity down at annual advertising awards
    Source: Asia Media
     
    		• Internet TV channels promise to give viewers and advertisers a fresh look
    Source: Canoe
    		• Advertisers not wary of 'Genocide Olympics'
    Source: CNN
     
    		• Anti-smoking ad 'encouraging' smoking
    Source: The Australian
     
    		• TV ads to promote safe havens for babies
    Source: Sioux City Journal
     
    		• 'Beer boobs' ads are a boo-boo
    Source: Sunday Times.au
     
    		• Fox Airs Most Advertising Plugs
    Source: Broadcast Newsroom
     
    		• Consumers Union Advertising Effort Puts Human Face on Victims of Weak Prescription Drug Safety Laws
    Source: HealthNewsDigest.com
     
    		• UK comedian back from the dead in cancer awareness ad
    Source: Sunday Times South Africa
     
    		• Burst Media, Reed Business launch new B2B advertising network
    Source: 901am
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