MUMBAI: On Sunday June 24, CNN will telecast its special series, 'Principal Voices on Social Entrepreneurs' which will celebrate the contemporary entrepreneural spirit, reflecting social change.

Principal Voices looks at 3 social entrepreneurs leading from the front: Social activist Kailash Satyarthi, who is using the power of the market to end child labour and slavery in South Asia; businessman Rory Stear who is using his entrepreneurial onus to empower the continent of Africa; and professor Rick Aubry from Stanford Business School who's spent 20 years tackling homelessness in the San Francisco Bay area.

The series will reflect the changing patterns in creating sustainable support and growth for the developing world. Hard nose commerce is being hailed as the new way forward in new age philanthropy.

Together they will demonstrate how business decisions don't have to be just about financial profits for shareholders but can also make huge social improvements for their stakeholders.