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MUMBAI: Walt Disney Studios has entered into an exclusive
deal with Yash Raj Films to co-produce a series of animated
feature films in India. The alliance is set to kick
off with its first production, a computer-animated movie
titled Roadside Romeo, slated for release in
the summer of 2008.
Yash
Raj Films and Walt Disney will contribute equally to
the funding of the movies. This is the first time
that we are partnering for animated feature films outside
the US. We see India as a key strategic market for us.
We decided to go with Yash Raj because they are the
leading film production house and have a local understanding
of the culture, music and story, said Walt Disney
Motion Pictures president Mark Zoradi while addressing
the press in Mumbai.
With
this agreement, Indias top Bollywood production
house Yash Raj Films (YRF) will foray into animation.
When YRF decided to venture into the animation
space, we felt that an alliance with Disney Studios,
the leader in animation, represented the coming together
of not just two organizations, but the teaming up of
like-minded individuals committed to creating excellent
product, said YRF founder-promoter Yash Chopra.
The
partnership kicks off with animated content but Zoradi
stated that it could extend to other alliances. He,
however, clarified that the current agreement was restricted
to animation. We are presently looking at releasing
one animated movie per year, he added, while refusing
to divulge the financial details of the venture.
Roadside
Romeo, the journey of a rich cool spoilt brat
of a dog stranded in the city of Mumbai, is written
and directed by Jugal Hansraj and Bollywood stars including
Saif Ali Khan, Kareena Kapoor and Javed Jaffery will
lend their voices to the main characters of the film.
The
animation work in the film will be executed by Tata
Elxsi. The film will have the typical characteristics
of a Yash Raj Film with songs, dance, drama, comedy
and romance, says Chopra.
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