23 July 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 62
Media, Advertising & Marketing Watch

MTV India gets a face lift; infuses slew of non-music shows
As part of a repositioning strategy, Viacom's music channel MTV India is aiming to personalise its offerings conveyed through a fresh tagline 'My MTV.'

 

Reliance's Bluemagic to use Measat-3 satellite for DTH
Anil Dhirubhai Ambani Group's Bluemagic to use Measat-3's 8 Ku-band transponders; likely to launch DTH in last quarter of the year.

Zee to expand mobile platform; in talks with foreign telcos
 After BSNL, Digital Media Convergence Ltd in talks with US and UK telecom majors; to offer content from Zee network's library.

News channels take tough stance against Content Code, prefer self-regulation
 Nws channels express anger over the Content Code draft; feel self-regulation is the best route as Ficci organises meet on 23 July.

Radio Indigo gives 1st copy of 'Potter' to contest winner

SOTC is travel agent for Twenty20 WC in South Africa

Big FM celebrates monsoon in Kolkata with 'Chorui Bhati'

Big FM & Zee Kannada tie up with Bangalore Ad club's 'Big Bang Awards'

Voom HD marks multi-channel launch in Asia

Star expands into video gaming league

Nickelodeon's 'Avatar' video game reaches greatest hits status

National Geographic to air special series on war machines

ImaginAsian TV adds 'Anime EnerG' series to anime block

HBO leads with 86 Emmy nominations

Discovery to launch Planet Green channel in 2008

Eros' Bollywood channel on YouTube reaches 1 million views

TV Ratings
Top 10 Programmes (01/07/2007 to 07/07/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/07/2007 to 07/07/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
SAB
DD1
MAX
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Pantaloon to introduce four new brands soon
    		• A new menu for Sheryl Crow
    		• Hurled into dirty river, logo floats gently
    		• A fresh breed of leading female comic-book characters
    		• Technology will be the backbone of organised retail’
    		• Pantaloon goes mobile; Exide Down Under
    		• HUL share buyback may be part of Unilever global plans
    Source: Financial Express
     
    		• Discovery displaces MTV in viewship
    		• RIL, Bharti, Coke & Pepsi eye big bite of dairy cake
    		• India Inc chasing global brands now
    Source: EconomicTimes
     
    		• Best hotel tag for ‘Udailvilas’ a boost to tourism
    		• Zee Interactive plans 35 Kidzcare centres
    		• Toyota plans India launch of new Corolla model next year
    Source: The Hindu Business Line
    		• MTV channel in makeover mode
    		•  Zee smart schools set for launch
    		•  Durables firms log double-digit sales growth
    		• Rich by association
    Source: Business Standard
     
    		•  MRSI to hold the 17th Annual Market Research Seminar
    		•  Sidharth Rao on how your company can deal with social media
    		•  ‘Young Bhaskar’ launched for children
    		•  Seiger Solutions gets a new CEO
    		• Are ‘page views’ dead? Internet Inc. debates
    		• Ranbaxy’s Volini is now an OTC product; Saatchi to handle creative
    		• Money monsoon at Lintas
    		• Just in, just out: Kalbag, HT part ways
    		•  Bacardi calls for media pitch
    Source: Agency Faqs
     
    International News
    		• Initiative Revamps Key Research Unit
    		• Senate Panel OKs Indecency Bill
    		• Beck's Goes Into Play
    Source: Ad Week
     
    		• Bad News: Gannett, McClatchy and Dow Jones Report 2Q Earnings
    		• Manhattan Steam Blast Shutters Midtown Agencies, AAAA Too
    		• Digital Drives BET Exec Changes
    		• Google's 2Q Revenues Up 58% Over 2006
    		• C3 Ratings Better For Broadcast Than Cable
    Source: Media Post
     
    		• Nike Holds Off Debuting Vick-Endorsed Shoe
    		• Scion Adds Branded Radio to Web Effort
    		• Starbucks Enters Sweet Deal With Hershey
    Source: Brand week
     
    		• NBCU Signs Sales, Marketing Deal With Premier
    Source: Media Week US
     
    		• Rapper 50 Cent Sues in New York over Internet ad
    Source: Reuters
     
    		• Fotolog Signs Search Advertising Deal with Google
    Source: Dmw Media
    		• Gulf TV advertising rates highest in Arab world
    Source: Gulf News
     
    		•

    Political advertising and press freedom

    Source: Jamaica Observer
     
    		• Microsoft curtails how long it stores Web searches
    Source: Reuters
     
    		• 50 Cent Suing over Internet Ad
    Source: The Celebrity Cafe
     
    		•  Podcasters Unite to Figure Out a Role for Ads

    Source: New York Times

     
    		• Virgin 'in the wrong' on ads
    Source: The Australian
     
    		• BBDO New York Dominates Commercial Emmy Nominations
    Source: Tickertech.com
     
    		• US companies cut down junk food ads on kids' shows
    Source: Channel News Asia
     
    		• Focus Media to acquire Wonder Ad
    Source: China Knowledge
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