| MUMBAI:
Eros International's official Bollywood channel on YouTube has received over 1
million views and has been consistent in the top 20 'Partner Channels' of YouTube,
states an official release. Mainstream
channels such as the NBA, CBS, NBC and more are also a part of the top 20 partner
channels. The channel can be accessed at www.youtube.com/erosentertainment.
The
Eros channel offers customers a wide range of premium content such as a 'first-look'
at films, events and happenings from Bollywood such as the latest IIFA Awards,
music videos, interviews, exclusive upcoming film trailers and much more. This
content is only available on Eros' own portal prior to availability on any other
online medium. Eros
International VP New Media Manu Kaushish said, "We are extremely pleased
with the initial success of the channel; this has helped us validate the demand
for our exclusive content library. Over the next few months, we will be launching
our own ad supported platform www.erosentertainment.com and will be pioneering
this model for the Indian movie industry." | 
