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Voom HD marks multi-channel launch in Asia
 
Indiantelevision.com Team

(21 July 2007 6:00 pm)

 

MUMBAI: Voom HD Networks has announced a multi-channel, multi-country launch in Asia.

The launches are part of Voom's worldwide distribution strategy, a roll-out that already includes Voom HD channels on four continents and international programming sales of over 500 hours of high-definition content.

VOOM HD Networks comprise a suite of high-definition content for distribution. It has programming in categories like sports, movies, fashion, music and art.

 

Voom HD Networks GM Greg Moyer says, "We are incredibly honored to be included in the groundbreaking launch of dedicated high-definition channels into Singapore and Hong Kong and are equally pleased at the opportunity to work with such respected television pioneers as SingTel and PCCW. It is gratifying to see Asia—and the rest of the world—mobilizing to meet the growing demand for high-quality digital entertainment."

 
The SingTel launch includes Equator HD, a documentary channel about people, places and cultures of the world with a special focus on protecting the environment. Sling HD is a teen oriented co-venture of Voom HD and Singapore media company Mega Media with content encompassing computer games, virtual reality and extreme sports. WorldSport HD is a video-on-demand (VOD) service featuring sports documentaries and select arena sporting events from around the world. Voom HD offers a perspective on adventure travel, fashion, luxury lifestyle, art and music.

As far as PCCW is concerned while viewers are initially receiving the programming in standard definition (SD), the channel will be available in HD very soon, commencing with PCCW's launch broadcast of English Premiere League football. Both SingTel and PCCW launches fulfill the agreements facilitated earlier this year by Gang TV preisdent Gregory Ang who represents Voom HD Networks in Southeast Asia.

Ang says, "Voom developed its international channels with not only the clear objective to reach a global audience, but also the solid understanding of a marketplace in transition. As Voom continues to identify and fill the world's HD content void, I have enjoyed being part of its initial progress into Asia and look forward to seeing its continued global success."

Voom’s first distribution in Asia began last September when a daily, two-hour branded block debuted on Skylife’s Sky HD, South Korea’s first and only full-time HD programming service.

 
 
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