25 January 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 31
Media, Advertising & Marketing Watch





 


Max gears up for the cricket World Cup
Countdown on to cricket World Cup kick-off, Max gearing up to create buzz around year's biggest sporting event.

 
 

Nimbus to market DD telecast feed
Nimbus granted marketing rights for DD's cricket telecast; High Court orders it to deposit Rs 55 million within a week.

Prasar Bharati moves Delhi HC against deferred live telecast

Balaji Telefilms forms movie business subsidiary
Balaji sets up wholly owned subsidiary to manage its movie business; new company tentatively titled Balaji Motion Pictures.

Brand Portrait ropes in Subramanian as US, Canada CEO

Mudra's Kidstuff appoints Jai De Costa as president

MTV, Body Shop join hands for Aids awareness drive

RC to organise Roger Waters concert in Mumbai

BBC World introduces a new on-air look

Pogo to air 'Mr. Bean Special' on Republic Day
FCC to examine relationship betweeen TV ads and obesity in kids
Kids & parents in the US vote TV as top relaxation tool: Nickelodeon study

Zoom adds 'Bollywood Laffs' to humour quotient

'Who Wants To Be A Millionaire' travels to China

CNN IBN announce 'Indian of the year' awards

Sahara Filmy to present 'LIVE and FILMY'

TV Ratings
Top 10 Programmes (07/01/2007 to 13/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (07/01/2007 to 13/01/2007)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Nimbus awarded marketing rights for DD channel
    		• Reliance Fresh stores launched in TN
    		• Arun Ice Creams to launch new outlets
    		• Linc Pen plans to rewrite brand image
    Source: Hindu Business Line
       
    		• Microsoft displays digital ad breakthroughs
    Source: DNA
      
    		•  Rediff India Rides High On Online Advertising
    Source: EFYTimes
       
    		• Whither ad-people?
    		•  All about "you"?
    		•  `Ad industry doing nothing to stem exodus of talent'
    		• `Ad agencies must offer complete solutions'
    Source: Brand Line
      
    		•  Artemis Health Sciences divides its creative between AB&M and McCann Healthcare
    		•  ‘The Times of India Kannada’ daily launched
    		•  Prasoon Joshi to judge the Spikes 2007
    		•  Guest Article: Manas Misra: Connecting beyond language and colour
    		•  IT’s got maximum reputation, says study
    Source: Agency Faqs
    		• Marketers move on from B2B to C2C
    		• M&C Saatchi bags $11-m Jet Airways account
    		• Will brand Shilpa benefit from Big Brother controversy?
    		• Fanta in new mix to accompany Maid
    		• Maruti launches diesel version of Swift
    Source: Economic Times
       
    		• Damas plans to launch global brands
    Source: Business Standard
      
    		•  Domestic FMCG brands go abroad
    		• UN urges long-term food aid campaign to combat hunger
    Source: Financial Express
      
    		•  Stricter laws to curb 'magic cure' ads
    Source: Times of India
      
    		•  It’s tough being a dodgy advertisement
    		• Race slur boomerangs with cricket ads on TV
    Source: Hindustan Times
       
    		• Allow law firms to advertise their services: ASSOCHAM to Govt
    Source: Zee News
     
    International News
    		• France's Thomson to form China ad joint venture
    		• U.S. restaurants blast Kevin Federline TV ad
    		• Yahoo's new ad system could boost growth-analysts
    Source: Reuters
     
    		• Wendy's Confirms Creative, Media Moves
    		• Omnicom, McBride Near Agreement
    		• CDC Helps Fund Legacy's 'Truth'
    		• Wal-Mart Shifts CMO Fleming
    		• Coke Returns to Super Bowl
    Source: AD Week
       
    		• Oxygen Breathes Some Into Upfront, Sets Early Pace, Unveils Reality Shows
    Source: Media Post
     
    		• IPC signs Butlins for TV website ads
    		• Jeyes to sponsor The Bill
    		• Sky Media to handle digital ad sales for Asos.com site
    		• Graduates and junior media agency staff fall behind in the salary stakes
    Source: Media Week (UK)
    		• 9/11 Kin Launch Ad To Protest Memorial
    		• Westminster eForum on new media advertising
    Source: Guardian
     
    		• Thai FDA to lift alcohol ad ban next month
    Source: MCOT
     
    		• CBS' Ross: More Than 28 Super Bowl Sponsors Lined Up
    		• Wendy's Shifts $400 Mil. Media Buying to MediaVest
    		• PCH to Sponsor AOL's Super Sunday Ad Poll
    Source: Media Week (US)
     
    		• U.S. Ad Effort Dawns for Pacifico Beer
    Source: Brand Week
     
    		• Supanet offers free pay-per-click web advertising
    Source: DM Europe
     
    		• HONG KONG: Apple Daily's new chief shakes up ad team to lift sales
    Source: Asia Media
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