Sahara Filmy to present 'Live and Filmy'

MUMBAI: Sahara Filmy, the Bollywood film channel arm of Sahara One Media and Entertainment Limited, has announced the launch of its new series 'Live and Filmy.'

The channel has roped in music stalwarts Sukhvinder Singh and Daler Mehendi to perform live on 27 January at the Somaiya Hospital ground in Sion. The musical extravaganza will also have Tanushree Dutta performing to her hit numbers.

Speaking on the launch Sahara Filmy business head Ashutosh said, "Every film channel shows back to back Hindi films. While we also showcase the best of Bollywood cinema, we have always taken an initiative to introduce various types of Bollywood- based content.

We launch this series called 'Live and Filmy' with a musical extravaganza by Daler Mehendi and Sukhvinder with Tanushree performing some sizzling numbers."

The channel aims to take the event across the country with a host of other Bollywood stars depending on the response. The channel will also have other properties like contests and interactive shows in a run up to its telecast. "Since it is not easy to do such a large scale event on a regular basis, we do not promise that it will be a monthly event. But 2007 would certainly have more such Bollywood and filmy content programming," says Ashutosh.

"I have seen these two perform and you won't get this type of energy anywhere.The idea was to bring together this amazing energy of to our viewers and audience- Live. We are expecting a huge audience turn out for the same."An increasing number of television channels are now incorporating on ground activity in its programming to increase the viewer connect.

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