Television

Kids & parents in the US vote TV as top relaxation tool: Nickelodeon study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/26/Nickelodeon_0.jpg?itok=WEIVSqU7

MUMBAI: A research study conducted by Nickelodeon in the US, titled "The Digital Family" suggests that kids and parents believe that the television has become their medium of choice to relax. Contrary to popular belief, parents are embracing technologies just as much as kids, and view cell phones as essential part of managing their lives, while also providing kids more freedom.

"In today's modern family, parents and kids identify technology as a homework helper, virtual babysitter, time-keeper and a center piece of a lot of family time," said Nickelodeon and the MTVN Kids and Family Group president Cyma Zarghami. "We found that technology has brought the need for new skills while seemingly lessening the need for others. What is very apparent is the critical role technology is playing in helping modern families functions."

"The Digital Family" research incorporates findings from Nickelodeon's "Living in a Digital World" research project (2006), which explores technologies including: the internet, television, cell phones, mp3 players and more. "The Digital Family" offers insights from kids 8-14 and parents of kids 0-14, and references several findings from Nickelodeon commissioned studies (Multicultural Kids Study 2006 and Nickelodeon Wireless Study 2006), as well as Nielsen Media Research.

The research revealed that television is still front and center in family life. No other technology has been able to take its place. In fact, television usage has increased over the last four years (since 2002) by approximately two hours a week for both kids and parents.

Out of all the tech devices, TV seems to serve a different purpose, not only entertaining but also providing a key tool of relaxation for kids and parents in their daily lives.
Infact, 49 per cent of parents said that TV helps them escape from their daily lives, while a larger percentage of kids (75 per cent) said it helps them escape from stress.

Due to the use of the computer and internet - 26 per cent of parents and 24 per cent of kids agreed that it's no longer necessary to read the newspaper. Some kids and parents also believe that because of the internet, they no longer need to be good spellers or learn to read a map.

What's more, the effect of mp3 players suggests that:

- 23 per cent of parents and 33 per cent of kids 8-14 think there is no longer a need to make casual conversation.
- 21 per cent of parents and 31 per cent of kids think there is no need to listen to the radio anymore.
- 55 per cent of parents and 45 per cent of kids no longer see the need to purchase musical albums or CDs.

"The Digital Family" incorporated a deprivation study, where cell phones, the internet, television and mp3 players, among others, were taken away from participating kids and parents for a period of 10 days. The deprivation research identified how parents and kids value various technologies. In particular, it found that kids and parents equate safety and piece of mind to the cell phone and no other device provides these two values the way cell phones do. And because of "digital supervision" cell phones provide, kids are gaining more and more independence.

One parent said, "It's a tool for me to keep in touch with them and know where they are, and allow them a little more responsibility while still having my little claws on them."

Tech devices like computers and the internet have become essential tools in daily living, making kids and parents much more productive and self sufficient. In some instances, the internet has almost become part of the family.

Kids are as likely to use the internet for informational purposes as they are for entertainment. Nearly three quarters of kids use the internet for school work, says the study.

Challenging the conventional assumption that kids bring most of the newer technologies into the home and demonstrate to their parents how to use them, most parents interviewed reported that they are actually as tech savvy or more so than kids:

Additionally, parents are actually own cell phones, mp3 players and other devices just as much, or more so than kids. Only 2 per cent of parents are not online users and 29 per cent of kids are not using the internet.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/dsport.jpg?itok=3gyfqV4Y
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/top.jpg?itok=GTUQCUJG
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories