NGC, Warner to push 'Happy Feet' film

MUMBAI: This holiday season, National Geographic Channel (NGC) celebrates Warner Bros'. animated family adventure Happy Feet.

The film releases in cinema halls in India on 22 December. NGC has partnered with the studio to promote the film in India through on-air and off-air activities.

In the film into the world of the Emperor Penguins, who find their soul mates through song, a penguin is born who cannot sing. But he can tap dance something fierce. The film has the voices of Australian actors Nicole Kidman, Hugh Jackman and Hugo Weaving among others. As part of the initiative, the channel has planned a Happy Feet Week. This is a week of programming featuring selections from Nat Geo’s acclaimed library of films on and about penguins, starting on Christmas Day 25 December at 4 pm.

There is also a Happy Feet themed contest for viewers who tune in to Nat Geo to participate. The grand prize is a trip for two to witness the world famous Penguin Parade in Phillip Island, Australia.

NGC India VP marketing Rajesh Sheshadri, said, “Happy Feet is about breaking free from the crowd, recognising your uniqueness and making it your strength. Through this unique association with Warner Bros. Pictures we look forward to further our reach and enhance the connection with our audience.”

Warner Bros. Pictures (India) marketing manager Sanjay Narayanan says, “National Geographic Channel – which is devoted to deepening and enriching India’s understanding and appreciation of our natural world – is an ideal partner for us on Happy Feet, which through storytelling shines a light on the very special world of Emperor Penguins”

The series will feature films like Emperor Penguins, Game for It, Fairy Penguins: The Secret of Sydney Harbour and Penguin Death Zone.

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