Television

BBC World introduces a new on-air look

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MUMBAI: News channel BBC World is refreshing its on-screen look with new graphics and updated music and titles. The channel will also be launching a new bulletin structure. The aim is to give more clarity to viewers and allow more space for analysis and discussion of the day's news.

The key features of the new on-screen look include an updated logo, news ?ticker? and straps, which have been re-positioned to make better use of the available screen space. For the first time on BBC World, correspondents? live reports from around the world will be accompanied by an on-screen display of the local time at their locations. This will give viewers a better sense of how the story is unfolding on the ground.

BBC World head of presentation Neil Caldicott says, "The new on-screen look is much cleaner and crisper. The main aim is to allow more space on the screen so our viewers can see more of the award-winning news coverage and programming on the channel. Viewers will also notice the new headline sequences which are now accompanied by updated music and re-designed titles. Our priority is to deliver an uncluttered screen and enhanced graphics which will give more space for our reports and journalism."

The BBC News graphics team has been working on this project to rejuvenate the current on-air look across the BBC's television news brands, including the domestic services, as part of a major move to achieve a more consistent look for all BBC News outlets.

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