19 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 27
Media, Advertising & Marketing Watch





 


Advertisers go 'Radio Ga Ga': Tam AdEx study
Among all communication channels, growth curve for ad revenues on radio emerges on top in 2006 with 58%.

 
 

Big Bro loses sponsor over racist bullying row
Carphone Warehouse pulls sponsorship plug on Celebrity Big Brother; Ofcom gets 27,000 complaints.

Ban on AXN: IBF seeks meeting with I&B minister
IBF seeks urgent meeting with I&B minister Priyaranjan Dasmunsi, following ban on AXN channel.

IMG acquires CSI sports

ICC to begin sale of sponsorship rights

BabyUniverse & HarperCollins Publishers ink video content partnership deal

HC adjourns Sony case against Trai to 24 Jan

Star unveils downloadable video content on indya.com

TV Ratings
Top 10 Programmes (31/12/2006 to 06/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (31/12/2006 to 06/01/2007)
Star Plus
Zee TV
Sun TV
Star Sports
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Radio hogs limelight as ad revenues surge 23 per cent
    		• Ruias claim veto power on brand use
    		• Do celebrities need to endorse MFs?
    Source: Business Standard
       
    		• Indian sponsors bat for cricket
    Source: Hindustan Times
       
    		• Maruti Udyog media account may be up for grabs
    Source: DNA
       
    		• Telemarketing calls may stop
    		• Ajanta launches modular switches
    		• Beam Global launches IMFL brand
    		• Starbucks to make single-brand retail foray into India
    		• Godrej Sara Lee begins re-branding exercise
    Source: Hindu Business Line
       
    		• Indian readership surveys: everyone's complaining
    		• AdEx '06: Print rules with highest market share; TV and OOH follow
    		• India Digital Summit 2007: Retailers need to come online
    		• India Digital Summit 2007: Drivers of Internet growth in India
    		• Guest Article: Rajan Nair: How does a creative guy move up the agency food chain?
    Source: Agency Faqs
    		• India Inc makes a pitch at ICC
    		• Gillette to launch new ad in AP
    		• Coke dangles red carrot for mall rats
    		• Reebok scores a Goal with UTV
    		• Print ads gobble up space as ad industry grows 23%
    		• AXN ban sparks debate over ‘laws of obscenity’
    Source: Economic Times
      
    		•  Advertisers say AXN ban not right
    Source: IBNLive
       
    		• Pumping iron in advert, HC judge says it’s ‘healthy’
    Source: Indian Express
       
    		• Advertising grows at a 10-yr high of 23%
    Source: Financial Express
       
    		• "Big Brother" sponsor pulls out
    		• Court declines to review ban on hoardings
    Source: Hindu
       
    		• Govt depts can advertise on private channels
    Source: Daily Pioneer
       
     
    International News
    		• VNU Changes Name to the Nielsen Company
    Source: Reuters
     
    		• Microsoft cooks up search ad technologies
    Source: CNET News
     
    		• AOL Intros 'QVC TV Live'
    		• Alchemy CEO Shifts to Advisory Role
    		• Minnick Set to Leave Coke
    		• Time Inc. Closes Bureaus, Cuts Staff
    Source: AD Week
     
    		• Indonesia's 2006 ads expenditure up 17 pct to Rp30 trln
    Source: Antara, Indonesia
     
    		• Burger King's 'manly' Double Whopper ad banned
    Source: Creative Bulletin
     
    		• Cash machines used for tax reminder campaign
    		• Gordon named NGN deputy MD
    Source: Media Week (UK)
    		• Out-of-home advertising set for digital boost in 2007
    Source: Brand Republic Bulletin
       
    		• Distracting Web ads pay off for loan-referral company
    Source: IHT
     
    		• NATPE Changes, The New Buzz: Integrated Media
    		• Internet Video Company Brightcove Secures $60M
    		• Microsoft Unveils New adCenter APIs, Targeting Features
    		• Networks Battling For Web Traffic On TV Sites, ABC Leads The Pack
    Source: Media Post
     
    		• FSA launches traffic light labelling ads
    Source: FoodAndDrinkEurope.com
     
    		• AT&T Plans Ads To Phase Out Cingular
    Source: SDA Asia Magazine
     
    		• Amobee Launches Mobile Advertising Trial with Orange in France
    Source:Business Wire (press release
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