Advertisers go 'Radio Ga Ga': Tam AdEx study

MUMBAI: "All we need is Radio Ga Ga" is a tune that most advertisers seem to be grooving to! Among all communication channels, the growth curve for ad revenues on radio has emerged on top with 58 per cent in 2006, over the previous year. The current 'radio boom' that the country is experiencing, is the inevitable bait that lured advertisers last year.

A study conducted by Ad Ex India, a Division of Tam Media Research looks back on the year 2006 and provides an insight into how the media advertising market in India has undergone growth and transformation.

Not too far behind radio, is the growth seen on internet advertising which has increased by 52 per cent over the same period.

The current size of the total media advertising market in India closed at a whopping Rs 163 billion in 2006, as compared to Rs 132 billion in 2005.

Among the conventional and newer advertising mediums, print continues to reign supreme by raking in the biggest 'bucks' from advertising. It continues to stride ahead of all other media (TV, OOH, internet, radio and cinema) with a lion's share of 48 per cent last year. This was followed closely by television which has cornered 41 per cent of the ad pie in 2006.

Out Of Home garnered six per cent, radio three per cent and cinema and internet one per cent each.

At the close of a year, the growth rate for ad revenues across all media has expanded by 9.3 per cent to 23.4 per cent in 2006, as opposed to 14.1 per cent in the previous year. While, 2002-03 saw a consistent and steady growth in ad revenues across mediums, followed by a similar pattern in 2004-05, however 2006 seems to have experienced the biggest leap in revenues.

Latest Reads
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories