ICC to begin sale of sponsorship rights

MUMBAI: Having locked in $ 1.1 billion dollars from the sale of telecast rights, the International Cricket Council will soon start the sales process for sponsorship rights to ICC events over the next eight years, including the World Cup in 2015.

The period includes 18 ICC tournaments with two ICC Cricket World Cups, in Asia (2011) and Australasia (2015), and a minimum of three ICC Champions Trophy tournaments.

Also included are the first two ICC Twenty20 World Championships, in South Africa (2007) and England (2009), the latter taking place in the ICC's centenary year.

The ICC intends to enter negotiations with prospective sponsors with a view to concluding agreements during the first half of 2007.

Chief executive officer Malcolm Speed said: "The ICC's executive board began this process in April of last year when it confirmed the venues for ICC events from the second half of 2007 to the 2015 ICC Cricket World Cup.

"With those events and a broadcasting agreement to cover them in place, we are now in a position to go to market to obtain the best possible partners for cricket.

"For the first time the ICC is able to offer one major event every year and the quality and variety of those events and the fact they span the globe mean they represent exceptional value for sponsors.

"Live telecasts will be supported by an integrated promotion plan for major events and for the sport. It all means that companies have never had a bigger and more prestigious opportunity in cricket."

The ICC has already sold its broadcast rights for the period with ESPN Star Sports in December named as its Global Media and Production Partner in a agreement worth $ 1.1 billion.

ICC Events 2007 - 2015

2007    Cricket World Cup    March/April    March/April West Indies*

Twenty20 World Championship    September    South Africa

2008    U/19 Cricket World Cup    February    Malaysia

Champions Trophy    September    Pakistan

2009    Women's Cricket World Cup    March    Australia

ICC Trophy    April    UAE

Twenty20 World Championship    June    England

2010    U/19 Cricket World Cup    February    Kenya

Champions Trophy    March/April    West Indies

World Cricket League    TBC    The Netherlands

2011    Cricket World Cup    February/March    Bangladesh/India/Pakistan/Sri Lanka

2012    U/19 Cricket World Cup    July    Canada

Champions Trophy/Twenty20 World Championship    September    Sri Lanka

2013    Women's Cricket World Cup    February    India

Champions Trophy/Twenty20 World Championship    TBC    TBC

2014    Champions Trophy/Twenty20 World Championship    April    Bangladesh

U/19 Cricket World Cup    February/March    UAE

World Cricket League    TBC    TBC

2015    Cricket World Cup    February/March    Australia/New Zealand

* broadcast and sponsorship rights for this event owned by News Corp Owned Global Cricket Corporation.

Latest Reads
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories