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BabyUniverse & HarperCollins Publishers ink video content partnership deal

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MUMBAI: BabyUniverse, Inc. an Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace, has announced that it has signed a video content partnership agreement with HarperCollins Publishers.

Entertaining video segments based on scenarios from the new book, Babyproofing Your Marriage, How to Laugh More, Argue Less, and Communicate Better as Your Family Grows, will be featured on BabyTV.com, an Internet integrated broadcast channel and social networking community focused on the needs of new and expectant parents, informs an official release.

"We could not be more excited about this unique content relationship and its alignment with the objectives of BabyTV.com," said BabyUniverse chairman and CEO John Textor. "HarperCollins' decision to produce entertaining video content as a means to promote this certain best seller is truly visionary in the new media marketplace. With our acute focus on the connection between content and commerce, the content of Babyproofing Your Marriage has found a perfect home at BabyTV.com."

BabyTV.com debuted in December 2006 with cross visibility to over 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties such as BabyUniverse.com, PoshTots.com and DreamTimeBaby.com, and content properties such as PoshCravings.com and ePregnancy.com, adds the release.

BabyTV.com is presented in an interactive format in which the consumer can tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the Web, and participate in BabyTV.com's online community.

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