12 January 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 22
Media, Advertising & Marketing Watch





 


GroupM unveils celebrity branding study 'CelebZ'
GroupM launches study on celebrity endorsement titled 'CelebZ,' to allow marketers to identify celebs with the best brand fit.

 
 

Disney powers it up with the first 'Power Rangers' tour in India
The Walt Disney Company for the first time brings the 'Power Rangers' to India in a live multi-city tour 'Jetix Live.'

MSOs on prowl, Incablenet to support Home Cable in Delhi
Incablenet strikes alliance with Home Cable Ntk; to supply its feed & digital STBs to the subscribers of the MSO in South Delhi.

Taj TV hires Tower Sports for ad & distribution in Pak

Nirula's appoints Sen Gupta as Sr VP mrkg & sales

Satya Raghavan is MSN India consumer mrkg head

Disney to postpone 'Hungamathon' in Delhi and Kolkata

Indigo to handle interactive duties for Barclays Bank

Vijay TV brings 'KBC' in Tamil

Radio Mirchi to launch Ghosle Ki Khoj on 13 January

TV Ratings
Top 10 Programmes (24/12/2006 to 30/12/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/12/2006 to 30/12/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Zee Cinema
Star Sports

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Today's Newsbreakers.......India
    		• Cannnes delegate registration begins today
    		•  Mudra appoints Ajit Menon to head HR function
    		•  LA beckons brand Beckham as Real deal founders
    		•  MRF wants new treads for ad pitch
    		•  PSBs build a distinct identity by adv
    Source: Economic Times
      
    		•  Durables see increase in share value by 3%...
    		•  Reliance Retail to make debut in Pune next month
    Source: Financial Express
      
    		• La Opala ties up with major retailers including Reliance
    		• New marketing head for MSN India
    		• Apna sapna? Money, money
    Source: The Hindu Business Line
      
    		• TOI is buzziest media brand
    Source: Times Of India
      
    		•  CAS effect: Channels may amp up branding
    Source: Moneycontrol.com
    		• KBC-3 still plugging ad slots
    		•  `Even big brands can`t pay the current rentals`
    Source: Business Standard
      
    		• Buzziest Brands of the Year 2007: Airtel rules and Nokia follows in Telecom riot
    		• GroupM to scrutinise the celebrity-brand wedlock
    		• JWT wins two brands from Monsanto’s stable
    		•  Shavon Barua joins Euro RSCG as senior vice-president, Reckitt Benckiser
    		•  MPG appoints Mohit Joshi executive business director on Reckitt Benckiser
    		• Saif replaces Zakir as the new face of Taj Mahal Tea
    		•  Guest Article: Rajan Nair: “Oh, no! You’ve got Creative-itis?”
    Source: Agency Faqs
      
    		•  Parties to get free campaign time on DD, AIR
    Source: Indian Express
     
    International News
    		• Publicis wins Renault ad contracts in 7 new countries
    Source: Forbes
      
    		• VW's Martin Leaves Carmaker
    		• $50 Mil. Hertz in Review
    		• Asda Creative Shifts to Fallon
    		• Hill, Holliday Welcomes BofA Division
    		• Redenbacher's Digital Return
    Source: AD Week
     
    		• He's Ba-a-ack! Agency Digitally Recreates Orville Redenbacher
    		• Pepsi Serves $100K Super Bowl Can Promotion
    Source: Brand Week
     
    		• Gannett, McClatchy, Tribune Forming Joint Ad Sales Site
    Source: Media Buyer Planner
     
    		• Guardian joins digital and display print sales teams
    Source: Media Week (UK)
    		• Dawson and Russell set to leave Ogilvy Advertising
    Source: Creative Bulletin
      
    		• Drugmakers to pay for TV ad reviews under FDA plan
    Source: Scientific American
     
    		• J Sainsbury Sales Rise on Price Cuts, Advertising
    Source: Bloomberg
     
    		• MTV To Create Mobisodes For Amp'd
    		• Presidential Candidates Launch Blog Campaigns
    		• Turner Taps Goss' Licensing Skills For Top Ad Post
    		• More For Less: Clear Channel Declares Victory Against Ad Clutter
    Source: Media Post
      
    		• UK: Advertising authority condemns D&G knife ads
    Source: just-style.com
      
    		• Gum ad becomes Sino-Russia sticking point
    Source: Scotsman
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