Radio Mirchi to launch Ghosle Ki Khoj on 13 January

MUMBAI: To help Delhiites zero in on a perfect dream home, Radio Mirchi 98.3 FM is launching a new show Ghosle Ki Khoj beginning 13 January.

The new show Ghosle Ki Khoj will be aired every Friday and Saturday on Bumper to Bumper between 5 pm to 6:30 pm. During this time, the Radio Mirchi RJ?s Pooja or Nitin will visit a different property site / flat each day with a property expert. The show would be hosted by RJ Naved Khan.

Commenting about the launch, Radio Mirchi station head Kanwarbir Singh said, "Property is a booming sector in Delhi today and a show like this would give us a listener connect since there are many people who would be interested in knowing about properties."

Talking about the promotional tie-ups, Singh added, "There would be a few segments which would be sponsered. The sponser could either be a Bank which deals in home loans or someone related to the business."

According to other sources, the sponsors could be anyone like a Cement company or even a furniture brand but there won't be any sponsors from the real estate industry. Gaur Sons and Orange County are the two main clients, amongst others.

The first episode airing on 13 January would cover Gaur Homes Elegante at Govindpuram, Ghaziabad. Following episodes would be around Noida and Indirapuram and then further afield to destinations like Gurgaon.

Talking about whether there would be an interactive session for listeners Singh added, "At present there is no such session, we are waiting for the audience response first and if it all works out well, then we keep all options open."

Sometime in February there would be a special on Weekend Destination, which would cover places away from the city, in route to Haridwar, Jaipur, Meerut and more, Singh said.

The RJ will share their experiences with the listeners while exploring the places. He will address important questions like the time taken for them to reach the destination, how far the place is from important market places, availability of proper infrastructure, public utilities and other basic amenities like availability of water, electricity, parking, etc.

The RJ will also provide insights about the neighbourhood. He would speak to the residents or would be residents in the area and to the estate owners or builders about the rates and other applicable charges. The entire interaction will help the listener get an insight of the place he / she wants to invest in or buy.

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