Television

Disney powers it up with the first 'Power Rangers' tour in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/Disney.jpg?itok=upIfhXXv

MUMBAI: Setting the stage for a mammoth on-ground initiative, the Walt Disney Company has brought the Power Rangers to India for the first time in a multi-city tour called 'Jetix Live.' This also marks their first visit to the Asia Pacific region.

One of the key properties of Disney, the Power Rangers that airs weekly at 4 pm on 'Jetix', the action adventure block on Toon Disney, will tour six cities. It will perform a sequence of four half-hour live shows in each city.

As a prelude to the event, Disney hosted a special welcome for the action heroes at the Gateway of India in Mumbai today.

The company has launched a mass media campaign and has conducted a three week contest on the Disney Channel, Hungama TV and Jetix that short listed children to attend the performances, as entry is by invitation only.

The three city outdoor campaign for 'Jetix Live'

Speaking to Indiantelevision.com Walt Disney Television International (India) director marketing and communications Tushar Shah said that besides using outdoor and print in the six cities, radio will also be used in Mumbai, Delhi, Kolkata. The company has roped in sponsors to initiate a multimedia co-promotional activity. Partnering Disney are Dabur, Real Fruit Juice, Colgate, Boost ChocoBlast and Nerolac on radio and retail activation.

Additionally, a special edition of the Power Rangers game was added to the official website www.toondisneyindia.com. While on the mobile route, the Power Rangers Gaming Challenge across principal mobile networks in the country was used to promote the arrival of the super heroes.

Mumbai's Inorbit Mall will house the first show on 14 January. Other cities on the agenda include Ahmedabad, Bangalore, Delhi, Kolkata and Hyderabad. The channel promises that the shows will be charged with high octane music, dynamic action, interactive games and on ground contests in each of the six cities.

Disney MD Rajat Jain strikes a pose with the Power Rangers at the Gateway of India in Mumbai

Welcoming the action heroes was Walt Disney Company (India) Managing Director Rajat Jain. He said, "Power Rangers is amongst the most popular action adventure series of all time around the globe. With over two years of television viewing on Jetix in India, Power Rangers has created a captivating experience for Indian audiences in the form of merchandise, on air contests, mobile gaming and home entertainment. Power Rangers Dino Thunders Live performance in the country will complete our 360 degrees entertainment offering to consumers around this popular franchise. "

The Power Rangers franchise lends itself to a range of kid's merchandise including toys, books, clothes, bags, stationary and bed linen. The Power Rangers mobile game claims to be the most downloaded game in India with over a million downloads.

The schedule for the six city tour is as follows:

Mumbai, January 14, at In Orbit Mall

Ahmedabad, January 18 at 10 Acres Mall

Delhi, January 21 at Ansal Plaza

Kolkatta, January 26 at City Centre

Bangalore, January 28 at Garuda Mall

Hyderabad, January 31 at Spencers Mall

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Arnab-goswami2.jpg?itok=R7KgtjH3
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/ttn_0.jpg?itok=OfnBLK2T
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/robert.jpg?itok=jCBH7yyT
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/geet.jpg?itok=kvMhOlw7
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories