Television

Fever FM to launch in Mumbai on 15 January

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/ITV.jpg?itok=h0WHTa_t

MUMBAI: It's all systems go as the newest entrant on the FM block in Mumbai, Fever 104 FM, readies itself for a 15 January launch.

The FM station is a technical collaboration between Hindustan Times and Richard Branson's Virgin Radio International. Virgin Radio International has also set up radio stations in Bangkok, Johannesburg, Malayasia and Paris.

Speaking to Indiantelevision.com about the no-frills format of Fever FM, Mumbai station head Sajjad Chunawala says, "Most radio stations follow the norm of block radio in programming. So you have the morning, afternoon, late night segments all chalked out. Our positioning of Fever 104 FM is more music, less talk. With a format driven content radio channel, we have defined our target audience as ranging between 25 and 34 years and this is the audience we want to cater to."

The station has researched thousands of titles in the past two months to identify the kind of contemporary music which will appeal to its listeners. Said Chunawala, "The content of music will be 80 per cent Hindi and 20 per cent international music taken from the post 1980's period. Of course, the music content will be tweaked to appeal to the local masses. So in Delhi, the music is influenced by Bhangra beats; in Mumbai it's likely to have more of a Bollywood influence."

When asked if he fears losing a particular segment of his audience in the already fragmented listenership on radio space, Chunawala is very clear when he says, "We can't satisfy everyone and we know that. Not everbody is likely to enjoy our format we understand that as well. We have identified our core listener who likes his music without the incessant jabber of an RJ and this is where we are focused."

No recipes, no agony aunts, no silly jokes and no astrologers - only music. That's the line taken by the FM station. Over the next few days, the station promises a wide variety of on ground promotional activities. To kick off the activity, the station will have people with their mouths sealed stationed at various points across the city to give a sense of 'less talk'.

The first Fever FM station was launched in Delhi in October last year. Two more stations in Kolkata and Bangalore are slated to go on air by the end of this month although no official date has been set for them.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories