13 September 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 39





 

 Adex Analysis






 

 




 

Food & Beverages advertising on TV during '06 1st half
 33% growth in Food & Beverages TV advertising in January-June 2006 over Jan-Jun 2005, finds Tam Adex.
 
 

Media, Advertising & Marketing Watch
Max goes the Extraaa mile for Champions Trophy
 Max adding more muscle to wrap around show Extraaa Innings; also plans talent hunt, interactive games to promote the property

Ad campaign: Max weds cricket with entertainment

Cartoon Network unveils branded merchandise 'Pogo Wheels'
 Cartoon Network unveils Pogo branded merchandise with toys in the price range of Rs 399 to Rs 1129; to enter other categories.

CVL Srinivas quits Maxus

Ravi Kiran to head Starcom's Asia Diversified Services

Neo Sports taps Bhoer as VP marktg & sales strategy

Legrand (India) unveils new print campaign

Zee Marathi set to launch 'Sa Re Ga Ma Pa'

Tata Sky signs up Sahara One, Filmy

Zee wins awards for technological superiority

TV Ratings
Top 10 Programmes (27/08/2006 to 02/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/08/2006 to 02/09/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Coke plans ad on product safety
    		• Grasim launches five new fabrics
    		• Godrej unveils Godrej Interio
    		• P-G diploma in visual merchandising
    		• Cable row leaves cricket buffs in the lurch
    Source: The Hindu Business Line
       
    		• Mediaedge gets Citibank media a/c
    		• British brewer SABMiller acquires Foster's India
    		• Brand India’s an idea in the right slot
    		• US to honour Indian American marketing professor
    Source: DNA
     
    		• Print, TV or OOH?
    		• The early mould catches the fancy
    		• No underwriting deal with Dentsu: SET
    		• Home thoughts from abroad
    Source: Businesss Standard
     
    		• McAfee reports alarming changes to spam campaigns
    Source: CRN-India
     
    		• BMW to roll out hydrogen-powered 7 Series in April
    Source: Financial Express
     
    		• Indian launches new marketing schemes
    Source: The Statesman
    		• Publicis to merge media agencies
    		• Zee DTH arm to break-even by 2008-09
    Source: Economic Times
     
       
    		• General Motors scouting for a creative agency for its upcoming brand
    		• Reebok moves from Maxus to Carat
    		• A tale of the drum beats that made no sound
    		• Dentsu Q-Pro bags Convergys
    		• Radio One readies for Delhi launch
    		• Dileep Ashoka to be overall head of McCann Erickson, South
    		• indya.com moves out of entertainment to get cricket clicks
    Source: Agency Faqs
     
    		• Bango signs mobile search marketing agreement with Yahoo!
    Source: TechWhack
     
    		• New ad mantra: Catch them young!
    Source: Rediff
     
    		• Workshop on advertising in PWC
    Source: Times of India
     
    International News
    		• Big Brother draw broke ad rules
    Source: ITV.com
       
    		• American Could Pull Ads From ABC
    		• NBC to Syndicate Content on Web
    		• Chevy Launches Ad Challenge
    Source: Ad Week
       
    		• TalkSport plans to increase ad rates
    		• Titan asks landlords for cuts in rent
    		• Coty reviews £22m UK media business
    Source: Media Week (UK)
       
    		• Chevy Goes Back to School for Ad Ideas
    Source: Brand Week
     
    		• Smithereen to make Five Life ads
    Source: Digital Spy (UK)
       
    		• Setanta hands advertising sales to IDS and Avanti
    Source: Media Bulletin
       
    		• Cell phones poised to become ad-driven medium
    Source:AZ Central.com
    		• Canadian Forces rolls out powerful new ad campaign to boost recruitment
    Source: CNEWS
     
    		• Concerns Raised Over Web Sex Ad Replies
    Source: ABC News
       
    		• Network Upfront Was Flatter, But Scatter Is Fatter
    		• Mag Ad Pages Up In August, But Big Picture Mixed
    		• The CW's Kids' Block Meets Ad Goals
    		• Telephia: Ad-Supported Mobile TV To Arrive Next Year
    Source: Media Post
     
    		• Turner Sports New Media, The PGA Tour Ink Web/Mobile Pact
    Source: Media Week (US)
       
    		• Lesbian kiss ad flops for French Connection
    Source: Daily Mail
     
    		• CareerBuilder.com Selling Contextual Advertising via Quigo
    Source: Search Engine Journal
       
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