Television

Max goes the Extraaa mile for Champions Trophy

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/16/Untitled-1_11.jpg?itok=9IKKo13C

MUMBAI: Cricket weds entertainment! With the Champions trophy in cricket kicking off in less than a month's time on 7 October 2006, Max is adding more muscle to its wrap around show Extraaa Innings.

Max executive VP and business head Albert Almeida notes that Max turned cricket into an entertainment property. This way it was able to hook in women and kids as well. This time he says that the Extraaa Innings content has been beefed up. For starters, in addition to the hosts Mandira Bedi and Charu Sharma, whom Max calls the first couple of cricket it has roped in television stars Rohit Roy and Shonali Nagrani as well. Roy will co-present various segments of Extraaa Innings. Nagrani will be the roving reporter. "Having said that Extraaa Innings will continue to be a judicious mix of serious cricketing action for the hardcore cricket buff and wholesome entertainment for the family," Almeida adds.

They will be joined by many experts on the game including former English opening batsman Geoffrey Boycott, former Indian cricket coach John Wright who will provide an insider's touch, Navjot Singh Sidhu, who should add spice to the show, Barry Richards and Ian Chappell. On each match day Eztraaa Innings starts at 12:30 PM There will be a two-hour pre show, a show during the lunch break and a one-hour post show.

A dual feed: Sony COO NP Singh says that this time around there will also be a Hindi feed on Sab. Three India matches, the semi finals and final will be aired on Sab. Maninder Singh, Atul Wassan and Saba Karim are among the commentators for this feed. The aim is to reach out better to places in the North like UP.

Almeida says that Extraaa Innings haws been beefed keeping in mind factors like Indians increasingly becoming technologically savvy, they see cricketers as celebrities who do other things (like Sachin has his own restaurant).

Max will organise a talent hunt using Extraaa Innings to promote it. The hunt looks for a roving reporter who will join the team to cover World Cup in the West Indies next year. There is also an interactive game Predict 2 Win, which allows fans to win prizes. The Gully Cricket initiative has been turned into a mobile game, which can be played by visiting the mobile portal 2525. Then the mascot of Max the tiger Deewana will now be a part of Extraaa Innings. There will be Deewana's countdown of her game, his ratings of the game, players etc. Then there is also a Max Makeover.

Here one will see fashion experts comment on the style quotient of the players.

Of course features that were there before will return.
These include Q&A. Here fans get to ask questions to the panel through SMS. Then there is Voice of India.

Here Max's expert panel will ask the audience to voice their opinion on issues. Answers can be sent through SMS or the internet. Message Board is a platform where viewers can send in goodwill messages to the Indian team through SMS. Another section India On tour offers a sneak peak into the daily routine of the Indian team. This will take them behind the scenes to the nets, practice matches etc.

The DTH Plan: Sony CEO Kunal Dasgupta says that Max is talking to both DTH platforms Tata Sky and Dish TV regarding putting in interactive features. One feature will allow viewers the option to choose one of four angles to watch the match. Max also plans to offer highlight packages.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories