CVL Srinivas quits Maxus

MUMBAI: Maxus, India and APAC MD, CVL Srinivas has put in his papers. Although his resignation was reluctantly accepted as of last Friday, it was only late yesterday that the news was officially conveyed to his team at Maxus as well as through the GroupM system.

Srinivas will be seeing out 90 days in the company during which time an India head for Maxus will be put in place.

While GroupM will also looking for a replacement to head Asia Pacific operations, Srinivas will essentially be focussed on ensuring the India leadership transition is a seamless one.

When contacted by, Srinivas sought to make one thing clear: That he had no job offer in hand at the moment though there were many rumours floating as to his next port of call.

As for the plan ahead for Maxus, Srinivas said that while the last two years were marked by high growth, in the next year the focus would be more on consolidation. The emphasis would be on addressing the needs and requirements of the client roster that had been built up over the last two years, Srinivas pointed out.

As regards Maxus India, the search for someone to head operations here was one that would have happened in any case, Srinivas stressed. Even if he had continued in the GroupM fold, he would have been based out of Singapore since his brief was to ramp up Maxus' presence in the region, he added.

It was in May 2005 that Srinivas was given additional charge of Maxus' APAC operations in addition to his India responsibility. When Srinivas relinquishes office, he will have served just under three years at the Maxus helm. He joined Maxus India in early 2004 from Madison Media, where he was the COO, North and South. He has also had stints at Fulcrum and Lintas.

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