Legrand (India) unveils new print campaign

BANGALORE: Legrand (India) announced the launch of a new print campaign entitled' Wouldn't life be nicer if?' Legrand (India) Pvt. Ltd, is a part of the Euro 3.2bn Legrand GrouP of France, world specialists in products and systems for

electrical installations and information networks in residential, commercial and industrial buildings.

The 'Wouldn't life be nicer if?' campaign is built around Legrand's commitment to provide protection, deal with emergencies, provide home automation solutions, and designelegant solutions that simplify life. This novel print campaign was conceived keeping in mind, how much nicer could your life be, if you had smart products to take care of your every need.

It all began with Legrand launching their new TVC that showcased the home automations solutions that Legrand has to offer. The TVC features a young boy who experiences something magical with the help of Legrand's smart products. The advertisment is scheduled for its next phase in September. In addition, Legrand has embarked on press campaign, that has been tied up to their website. In order to support this endeavour, various dealer activitiesare being implemented to activate the market, informs an official release.

With regard to the website, Legrand (India) has introduced a new section called 'Nice Life'. The section gives information on a range of solutions falling into home, residential and commercial segments. The rationale behind introducing this new section is to provide choice and convenience to customers desiring to get an insight on Legrand's intelligent solutions that help in making life nicer.

Commenting on the new print campaign, Benoit Lecuyer, 'Over the years, Legrand has built a strong leadership position in the commercial segment. With the 'Wouldn't life be nicer if?' campaign, Legrand is aiming to expand it's horizon in the consumer market'.

He further added, 'We have studied our consumers and their needs have evolved, so has their lifestyle and their choices and preferencesfor comfort and convenience. To leverage this opportunity we have introduced a gamut of innovative solutions."

The print ads are slated to appear in trade and interior magazines like Electrical Engg Update, Electrical India, IEEMA journal, Indian Electrical Contractor & Trader, Society Interiors, Elle Decor, Indian Architect & Builder, India Today-Home ,Femina Book of Interiors, and Business Today.

The In-One by Legrand - a Home Automation Solution, a Gas Detector, Clockcon Switch and Emergency Lighting amongst others are some of the many innovative and interesting products which Legrand (India) has in its array .

RMG Connect has conceptualized this advertisement campaign.Ravindra Bugade, Creative Director (Art) and Deepak Aggarwal Creative Director (copy) is the team behind the innovative campaign, the release adds.

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