Zee takes 'Sa Re Ga Ma Pa' to regional markets; Marathi version set to launch

MUMBAI: Zee Telefilms is taking its successful music talent hunt property Sa Re Ga Ma Pa to the regional markets. To start with, Zee Marathi will launch Sa Re Ga Ma Pa on 18 September, while plans are getting formalised to launch the format in Zee Bangla later this year.

"The original Sa Re Ga Ma Pa format will be re-launched in Marathi with some slight variations. The hunt, participated by 32 contestants, will run 39 episodes and the finals will be held on 26 January 2007. Zee Marathi will telecast the two-hour final episode live," states Zee Marathi, Bangla & Gujarati business head Nitin Vaidya.

The programme will run on Monday and Tuesday at 10 pm as half-hour episodes. The Monday episode will be a performance episode, while on Tuesdays it will deal with the elimination process.

SMS interactivity will be introduced in the format from the 32nd episode. The popular vote will be clubbed with the jurys' decision to decide the episode winners. The final winner will be decided entirely on the basis of viewer opinion.

Out of 5000 applicants, 32 contestants have been shortlisted from auditions held in Mumbai, Pune, Nasik and Kolhapur.

Popular television personality Pallavi Joshi will anchor the music show for Zee Marathi. The channel has opted for Marathi music director, an ex-Sa Re Ga Ma Pa winner Avdoot Gupte and the popular Marathi playback singer Devki Pandit to be the permanent judges in the contest.

The show will have celebrity guest appearances as special jury in its advanced stages. "For example, the 16th and 17th episodes will have artists from popular Zee Marathi soaps entering the show as special jury members," offers Vaidya.

Zee has roped in Idea Cellular as the main sponsor of the property. According to Vaidya, the winner will not only get a chance to perform in the 2007 Zee Gaurav Puraskaar but will also get a flat in Talegaon from the associate sponsor, the real estate firm Disha Direct.

Zee has already kicked off the on-air promotions of Sa Re Ga Ma Pa on its network channels. "The outdoors and other marketing activities will begin in a week's time," Vaidya says.

Latest Reads
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment
EPIC To End The Year On A Special Note

India’s leading Hindi infotainment channel continues to strengthen its position in the infotainment genre through innovative and engaging programming. EPIC Channel is bringing two new special shows – a war documentary ‘Sentinels of the Snow’ by Maj. Gen. G.D. Bakshi and a glimpse into the lives of...

Television TV Channels Factual @ Discovery
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories