Indiantelevision.com's The Ad Linx Reporter dated 12 June 2006 - Global and Indian advertising news, information and data at yourh fingertips

Media, Advertising & Marketing Watch

Sony goes the BTL way to push 'Boogie Woogie'
The emphasis of Sony's campaign on 'Boogie Woogie' is more on below-the-line activities and interactivity in order to attract youth.

Special Report
Media education space in focus as industry biggies take aim
As media & ent space looks to grow at 19%, the media education initiatives of Zee, BAG & Mukta are in focus.

Special Report
Ms Media: Women who matter - Apurva Purohit
Profiling industry's power ladies, here we take a look at Radio City CEO Apurva Purohit.

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Today's Newsbreakers.......India

	i&BW bags Crocodile, Haier portfolios
	Southern stars to spice up car promos
	India votes for football over cricket!
	Source: Economic Times

	Brands seek alternative space in promos
	Source: DNA

	'Ash, Aamir, Sehwag... shun cola ads'
	Source: Indian Express

	AIR ties up with BBC for World Cup broadcast
	Wipro launches Santoor variant
	Adding colour and lather
	Pantaloon launches Fashion Station in Kolkata
	Source:Business Standard

	Delhi pips Mumbai in Out of Home ad market
	Source:Financial Express

	Thumbs down to 'no cola ad'prescription
	Source:Times of India

	OAC 2006: Time for Indian outdoor advertising to read the signs
	OAC 2006: ‘Turn your customers into fans,’ says Jasmin Sohrabji
	OAC 2006: Motorola turns the outdoors into a campaign
	Advertising Bureau & Consultants bags media duties for Kolkata West International City
	Adding colour and lather
	DHL and Paramount Pictures launch a joint TVC
	Source:Agency Faqs


	Stars, sportspersons should stay away from cola ads: Ramadoss
	Commercial advertising inside church
	Source: The Hindu

	No exclusive right for trademark just because it was registered: Delhi HC
	Source:The Hindu Business Line

International News

	$125 Mil. Gap Selects Carat for Planning
	Tension Mounts Over Aegis
	Smith Barney Picks Hill, Holliday
	Source: Ad Week

	Aegis to run Bollore vote by poll
	IPA accuses Channel 4 of exploiting CRR
	Source: Media Week (UK)

	Upfront Moves A Little, OMD Deals With NBC
	Mediaedge:cia Activates Engagement, Accesses DeSena To Enact It
	Source: Media Post

	N.Koreans cheers South's World Cup goal in new TV ad
	Source: China Daily

	Dads Saluted in Beer Industry Promo Effort
	Source: Brand Week

	EBay takes Web ads to next level
	Source: USA Today

	TNT raises DHS 127,000 from FIFA World Cup radio campaign
	Source: AME Info

	MADS Startup Launches WAP Ad Network
	Source: ADOTAS

	Pitch launches free ad-funded mobile content service
	Source: Netimperative

	Coca-Cola Light unveils new marketing and ad campaign
	Source: Strategiy

	UK singer scores goal with World Cup ad
	Source: Reuters

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