(10 June 2006 4:00 pm)

MUMBAI: Hyderabad based IMImobile, a global end-to-end enabler of mobile value added services has bagged the distribution rights for the Official Melody of the 2006 Fifa World Cup to over 90 million mobile subscribers spread over 17 countries in the Indian subcontinent, Middle East and Africa.

IMImobile has signed a license agreement with London based Kobalt Music Publishing, which controls and administers the copyright to the melody on behalf of football's governing body Fifa.

During the 2006 Fifa World Cup, IMImobile will offer a full range of mobile download content of the melody.

IMImobile vice president marketing and sales Bibhu Kumar says, “The Official Melody of the 2006 Fifa World Cup is one fine example of how music combined with such a mega sports show can help draw an even wider fan base and increase the event's popularity.”

IMImobile has bagged the rights to distribute the melody in several countries including India, Sri Lanka and Bangladesh. It also has the rights to sub license across operators and aggregators in these countries.

In the sports front, IMImobile was the only VAS enabler to distribute Johnnie Walker Super Series to cell phone users in India, Sri Lanka and Bangladesh in October last year.