10 August 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 16




 

 Media, Advertising & Marketing Watch



 




 

Turner goes the whole hog to promote 'Galli Galli Sim Sim'
Turner to unleash a mammoth 360 degree marketing campaign around one of its biggest show ever - 'Galli Galli Sim Sim.'
 
 

Madison launches shopper marketing consultancy
Madison has launched a specialist shopper marketing consultancy called Mash - Madison Shopper Marketing.

Sony appoints Balaji's Sikcand as chief creative director; announces other promotions
Appoints Balaji's Sikcand as chief creative director; Rohit Gupta given addl responsibility of digital, licensing and telephony group.

News Corp net profit up 9% at $ 2.3 bn for 06 fiscal
On the TV side, Fox and Star Group emerge stellar performers; Ad revenues, mainly from India, drives Star total revenue growth.

e-Choupal & Lintas' Intellect set up Bharat Barometer

Bose SoundDock unveils black model

Lenovo Group unveils Beijing Olympics campaign

Cartoon Network to premier 'Krishna: The Birth' on Janmashtmi

Print coverage influences TV viewership of sports

Fox Interactive Media inks $900 mn deal with Google

Walt Disney's Q3 net rises on TV, films & theme parks

Channel Spotlight
The English action adventure channel AXN
Featuring Sony Pictures Entertainment's action & adventure channel AXN.

TV Ratings
Top 10 Programmes (16/07/2006 to 22/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/07/2006 to 22/07/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
    		• BCCI to dig money from boundary ropes too
    Source:DNA
       
    		• Omnicom appoints Keki Dadiseth
    		• Odd jobs galore
    		• Whirlpool Onam promo
    		• Medimix eyes Rs 500-cr topline by 2010
    		• Turner launches Sesame Street desi version
    Source: The Hindu Business line
       
    		• More firms to pitch for cricket sponsorships
    		• Whirlpool launches Onam sales campaign
    		• All the sport - minus the beach volleyball
    		• Big Mac adds bite to suppliers` kitty
    		• Weekend wins
    Source: Business Standard
     
    		• Government clamps down on 12 brands of soft drinks
    		• Govt. war on colas troubling cricket officials
    Source:The Hindu
     
    		• Capgemini kicks off Indian ad campaign
    		• Waking up to new media: advertising online
    Source:CIOL
    		• Twice born, but seldom twice worshipped
    		• BSNL divides its creative duties between Grey Worldwide and Euro RSCG
    		• Madison unveils shopper marketing consultancy with Narasimha as head
    		• SET India appoints and restructures senior management
    		• GfK acquires 51 per cent stake in Indian market research firm Mode
    		• Lintas, ITC tie up to explore rural consumer behaviour
    		• ‘Emerging India’ will provoke NGC viewers to ‘think again’
    Source: Agency Faqs
       
    		• Amul set to lose Sagar brand soon
    		• Mum's the world for P&G
    		• Italy's Cantina wine to raise spirits here
    Source: Economic Times
       
    		• Differentiation is the key
    		• Pulling out all the stops
    		• Thomas Cook’s co-branded travel card on anvil
    Source:Financial Express
     
    International News
    		• Interpublic posts higher profit, shares rise
    		• Madonna's "diabolical" Duomo ad to stay
    Source: Reuters
       
    		• $30 Mil.+ Bath & Body Works In Play
    		• KB+P's Feakins Joins Publicis
    		• IPG's Q2 Expenses Fall, Income Rises
    Source: Ad Week
     
    		• ITV ad revenues to drop by 14% this quarter
    		• Wilkinson picks RoadAds for fleet ads
    		• BT to review media account after split with PHD
    		• Streetbroadcast joins race to be first digital network
    		• Carat completes agency restructure
    Source: Media Week (UK)
       
    		• Yahoo Demos New Ad Platform
    Source: www.redherring.com
    		• Viacom profit jumps on ad sales
    Source:CNN Money
       
    		• Analyst: Ad Exchange Faces Opposition, Would Trim Network Margins
    		• On The Radio Ad Dial: CBS Gets Less, Clear Channel More
    Source: Media Post
     
    		• PBL feels the heat as online rivals step up advertising war
    Source: The Australian
       
    		• USOC Unveils Marketing Partners for 2008 Olympics
    		• Kikit Kicks It Up With Kristin Davis in Ads
    Source: Brand Week
       
    		• Magazines post 3.7% gain in ad revenue for July
    Source: BtoB Magazine
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