Television

Print coverage influences TV viewership of sports

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/07/Untitled-1_25.jpg?itok=F6jP_aEu

MUMBAI: This afternoon the National Sports Seminar was held by the The Sports Journalist Federation of India.

The speakers included Fed Cup coach Enrico Piperno, BCCI executive secretary Ratnakar Shetty, Ogilvy & Mather chairman Piyush Pandey and Tam Media CEO L V Krishnan.

Krishnan looked at how coverage of sports in the newspapers influences television viewership. "Sania Mirza needs to thank two people - her coach and journalists. The coverage on her has been fantastic. When she played Serena Williams at the Australian Open recently it made front page news. Ratings soared in Andhra Pradesh and Hyderabad.

"Newspapers educate sports fans on a topic. They are then motivated to go to the television to watch the happenings. A recent event that benefitted in a big way from newspaper coverage was the football World Cup. In 2002 when the event was on the Indian cricket team was playing England at the same time. Cricket won comfortably then.

"This time there was a 300 per cent jump in the viewership of the soccer World Cup. That is because of the huge newspaper coverage. There was 450,000 cms worth of print coverage which was more than what was seen during the 2003 cricket World Cup. For the common man, media is a seamless medium. They read about a sports event in the newspaper and then they gravitate towards the television.

"At the same time you need a personality that captures the public's imagination. Hockey has suffered in this respect. There is no one dominant personality who can give the sport a push as far as visibility is concerned. Soccer on the other hand is filled with famous names. Their pictures in the newspapers create a lot of recognition even in the smaller towns."

He also spoke about the effectiveness on advertising in sport. After all it is the one genre where in product placement blends in seamlessly. An example was Pepsi getting involved with a cricket series a couple of years ago. They branded the boundary rope with triangles. It worked well because the camera focus on the boundary rope was high. Replays also helped visibility. "By comparison if a character in a soap is shown drinking a Cola it looks out of place and disrupts the flow of the story."

Pandey noted that in India there are two great advertising vehicles Bollywod and sports (mostly cricket). the advantage that a sportsperson has is that he/she is a great body of character. "There is performance which kids aspire for and parents appreciate. There is the power of youth and also physical activity. Unfortunately in India, there is laziness both on the part of the agency and on the part of the sportsperson.

"They do not sit together. If they did, then the scriptwriter would get a clear idea of what it is the sportsperson can and cannot do. Because there is lack of dialogue you get ads that ridicule a sports person. The Sehwag Ki Ma ads made a great batsman look like a fool. I can also think of just two ads where Sachin Tendulkar's appeal was used well. One was the Pepsi mask ad. here the fact that he likes kids came through. Also Pepsi wisely did not let him speak," said Pandey.

He noted that a lot of great ads use sportspeople in a natural environment. An example is Sampras and Aggasi playing tennis for a Nike ad. At least the company is not using Sampras to sell diapers. It is upto the sportsdperson to also be selective of the kind of creative he/she appears in. Otherwise his/her brand value can go down.

Shetty spoke about the different ways the BCCI is using money. One way is increasing the pay for domestic cricketers. This enables someone to look at cricket as a career even if he is not in the national side. The BCCI also gives pensions to retired cricketers. It is also looking to give women's cricket a push.

Then there is the stadium upgrade project. He admitted that the Wankhede stadium in Mumbai needs a facelift if it is to host matches during the 2011 matches. The BCCI will reimburse the various cricket associations upto Rs. 250 million on their renovating or building stadiums. The BCCI is also looking to create a corpus fund to help other sports. He added that the BCCI is going to inaugurate its head office at the Wankhede stadium in October. It is also looking to build a musuem where visitors can look at artifacts.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/tv.jpg?itok=_ddlDW6X
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/ajay.jpg?itok=yWbCSo3N
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/zeemedia.jpg?itok=4gQKyVW9
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/dlf.jpg?itok=04sbgdDF
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/shemaroo.jpg?itok=97d82QDJ
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/eros_0.jpg?itok=gtjDHe9Q
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Network18_800.jpg?itok=GFctpNpK
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/media_0.jpg?itok=uJ3zJdcx
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories