DATE AND YEAR OF LAUNCH
21 September 1997

PROMOTERS
100 per cent owned by Sony Pictures Entertainment

MANAGEMENT TEAM
General Manager of SPE Networks Asia: Ricky Ow
Vice President, Advertising Sales: Gregory Ho
Vice President, Finance, Distribution and Operations: Ang Hui Keng
Programming Director of AXN Asia: Wong Yan-Jong

USP
"A thrilling ride with high energy and quality entertainment"

TARGET GROUP
Attitudinally 20-something viewer, techno-youth, yuppies and the modern females.

PROGRAMMING STRATEGY
Provide viewers with the very best in action and adventure entertainment including reality, series, movies, lifestyle sports and AXN Original Productions.

BIG IDEA FOR 2006
AXN Original Productions
- The Amazing Race ASIA premiering Q4 of 2006 (Pan Regional)
- The Men's World Show (New Season) (India)

DIRECT COMPETITION
Discovery, Zee Cafe and Star World

TAGLINE
"The Heart of Action and Adventure"

DISTRIBUTION
- Reached over 21 million viewers in India alone
- Reached over 34 million viewers over 22 countries

SATELLITE
Apstar-IIR

CONTACT ADDRESS
SET India Pvt. Ltd.
3rd Floor, Interface Building No.7,
Off Malad Link Road,
Near Goregaon Sports Club,
Malad West,
Mumbai- 400064
Tel 67081111

HOME PAGE
www.axn-india.com