Sony appoints Balaji's Sikcand as chief creative director; announces other promotions

MUMBAI: Sony Entertainment Television India has appointed Balaji creative head Sandiip Sikcand as the chief creative director of its flagship channel SET. Sikcand will report to SET India COO N P Singh.

Apart from this new appointment, SET India has also initiated some other organisational restructuring.

SET India executive vice president ad sales and revenue management Rohit Gupta has been given additional responsibility of the digital, licensing and telephony group. Gupta continues to report to SET India CEO Kunal Dasgupta. Set India VP licensing & telephony Kaushal Modi, who has been reporting to N P Singh, will now report to Gupta.

The network has also created a new enabling and technical services group, which will be under Anjani Kumar, who has been heading HR and admin functions for the network so far. The new group that Kumar will head comprises human resources, information technology, post production, administration and web and new media activities. Kumar will continue to report to Singh.

Speaking on the new appointment and restructuring, Dasgupta said, "Sandiip comes to SET with a lot of experience in the creative domain. I am sure he will contribute in the process of driving the creative vision of our flagship channel and take it to new heights. Leading the digital and licensing group will give Rohit an opportunity to further grow and consolidate a new revenue stream for the company that has got huge potential and is the gateway to future. Also, creating the enabling and technical services group under Anjani will help bring in more efficiency into our working system and provide a seamless access to resources across the network."

Singh added, "Sandiip's appointment comes at a time when the network has taken up several challenges and we are sure, with an illustrious career behind him, Sandiip will bring in fresh perspective and creative excellence to the channel. The restructuring also shows our agility to alter structures as per the needs of time and keep moving our best people in the most challenging roles."

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