28 April 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 47


Media, Advertising & Marketing Watch








 

History Channel to hype entertainment quotient
The History Channel is planning to pursue a new strategic direction in India by making a well-defined shift to entertainment.
 
 

Ten Sports, MindShare team up for movie fest
Ten Sports will be telecasting five sports-based feature films as part of Pepsi Playtime TV - The Sports Movie Festival.

Zee fixes share swap ratio for Dish TV
Zee Telefilms Ltd. (ZTL) yesterday said its shareholders will get 23 shares of ASC Enterprises Ltd (ASCE) for every 10 shares held.

ZTL to be Zee Ent Enterprises Ltd
Zee Telefilms renamed as Zee Entertainment Enterprises Ltd; ASC Enterprises Ltd becomes Dish TV Ltd.

Zee consolidated net skids 30% at Rs 2.21 billion in FY06

Madison Media wins Mother Dairy media account

GroupM acquires research and sponsorship firm IEG Inc.

Sheila Dikshit honours 2 winners of Times Now contest

Mahima Choudhury to endorse gaming site

Sharp India gets aggressive on LCD television segment

Optimystix in co-prodn deal with Belgium prodn house

Turner's Krishnani promoted; Duggal appointed CN, Pogo marketing head India
Cartoon Network kicks off campaign for Beyblade Championship

TV Ratings
Top 10 Programmes (10/04/2006 to 16/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/04/2006 to 16/04/2006)
Star Plus
DD1
Sun TV
Star One
Sahara One
Zee TV
Sony Entertainment

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Source: www.indiantelevision
Today's Newsbreakers.......India
Soap channels lose share of ad pie
Win consumer confidence
Zee Tele Q4 net loss at Rs 13 crore
Source:Business Standard
   
Ad firms beef up healthcare communication
Source: Financial Express
   
INTERVIEW - Zee sees double-digit ad revenue growth in FY07
Source:NDTV.com
 
COUNTER VIEW: Do celebrity endorsements help sell products?
Maradona stars in TV commercial
Source:Times of India
Bajaj aligns Platina with Lowe; agency also scores with Indus Cityscapes
Delhi Ad Club’s ICE goes national
Sports channel to telecast movies even as GECs pad up with cricket
The History Channel changes its storyline; Hindi feed to be introduced
Source:Agency Faqs
   
European fashion brands in India
la exclusive sees huge market in India
India Knit Fair ropes in German firm for marketing
Source:The Hindu Business Line
International News
EU urges broadcasters to back TV ad shake-up
Britain's MI6 places ads for new James Bonds
Source: Reuters
   
Roth's Dual Role, IPG Exec Pay Raise Ire
Campbell Mithun Keeps H&R Block
Bridgestone Firestone in Play
$200 Mil. Retailer Shifts to MindShare
Source: Ad Week
   
Mobile Media to debut six-sheets on London rickshaws
IPC hires Independent's creative solutions director
Bernard Matthews picks cross-media partners
Source: Media Week (UK)
   
BBC to poll overseas visitors on site ads
Source: www.pcpro.co.uk
   
Toyota's advertising campaign points to jobs and investments in US
Source:Houston Chronicle
   
Vic Govt under fire for failing to disclose ad spending
Source: ABC Online
FIFA suffer setback over World Cup trademarks
Source: Malaysia Star
   
Disney to test new interactive ads on ABC.com
Source: CNet
   
CHINA: Ad agency plans $75m bond for new magazine launches
Source: Asia Media
   
Interpublic Brands Consumer Media 'Experience,' Raids More Execs With Initiative Experience
GroupM Acquires Newsletter Publisher, Moves To Strengthen Sponsorships
Source:Media Post
   
Interpublic group CEO got $1.35M bonus for 2005
Source: MarketWatch
   
Sprint Nextel Profits Down After Super Bowl Blitz
'Saved' Scores Dodge, Quiznos Sponsorships
Study: Promotional Product Sales Take Big Jump
Source: Brand Week
   
One TV launches promotional activities
Source: Strategiy
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