Television

Ten Sports partners with MindShare for Pepsi movie festival

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MUMBAI: Ten Sports is now going the movies way. The channel will air five greatest sports movies of recent times during April and May.

As part of its philosophy to bring wholesome sports entertainment to its viewers, Ten Sports will become the first sports channel in the country to telecast sports-based feature films.

The new programme Pepsi Playtime TV - The Sports Movie Festival, has been developed along with Pepsi and MindShare, to provide complete sports entertainment to viewers.

The festival begins on 28 April with the telecast of Remember the Titans, starring Oscar winner Denzil Washington, Will Patton and Wood Harris. Each week the movies will premiere on Friday at 8 pm, followed by a repeat on Sunday at 10:30 am.

The other movies lined up apart from Remember the Titans are He Got Game (5 May), Color of Money (12 May), The Air up There (19 May) and The Rookie (27 May).

Taj Television Limited CEO Chris McDonald said, "At Ten Sports, we have always tried to be innovators in our programming mix. Sports and movies are two passions of the Indian sub-continent and we are very pleased to be able to offer this powerful combination to millions of homes across India."

On behalf of Pepsi, MindShare Delhi general manager Sundar Raman said, "Our understanding shows affinity in viewership between the two genres of sports and movies. Pepsi is known to connect with youth in a unique and differential manner using movies and sports as platform. In Ten Sports we found an ideal partner to bring these two together. The Pepsi Playtime movies on Ten Sports is a unique way of leveraging Pepsi TV campaign by bringing these two large platform together with like minded partners."

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