Madison Media wins Mother Dairy media account

MUMBAI: Close on the heels of winning the Blue Star account, Madison Media has now pocketed the Delhi based Mother Dairy account.

Responsibility for media planning and buying activity for all the Mother Dairy brands (Mother Dairy, Safal and Dhara) in India will be handled by Madison Media, effective 1 May, 2006.

Mother Dairy CEO Paul Thachil said, "We have been watching the steady growth of Madison Media in Delhi in terms of people, infrastructure and observing the kind of activity that they have put out for their large and prestigious clients. Mother Dairy is embarking on an ambitions growth plan and it is important for us to have the support of a strong media partner and therefore we are making this change."

Madison Communications Pvt. Ltd chairman and managing director Sam Balsara said, "We are delighted to have Mother Dairy as our client in our select roster of clients. We are confident that our large infrastructure, strategic planning skills and our repertoire of tools, systems and processes will go a long way in building Mother Dairy brands in the exciting and growing package food market."

The account will be serviced by Prerna Singh reporting into Madison Media Plus COO Basabdatta Chowdhuri from the Delhi office under the overall supervision of Madison Media Group CEO Punitha Arumugam.

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