9 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 61



 

 Adex Analysis






Winter Wear Advertising on TV dips 40% in '04
 40 per cent dip in Winter Wear Advertising in 2004 compared to 2003 on Television

Media, Advertising & Marketing Watch
OMS' Srikant Raman joins GroupM as CCG director
Srikant Raman, an old hand in the advertising and media business who is with OMS, Mumbai is all set to join GroupM's Consumer Connect Group as director, CCG, Mumbai this week.

Tata Indicom lures women with 'Woman's Zone'
On the note of women's day, Tata Indicom took the opportunity to introduce their first value added service titled 'Woman's Zone'.

Speedera partners VSNL; Sets up office in B'lore

Saudi launches media campaign to tab extremism

Shringar appoints Mehra as CMO

Ten Sports acquires telecast rights for US Open

Guest Speak
Customers are Colour Blind
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 February 2005 to 26 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 February 2005 to 26 February 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini
Zee TV

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Today's Newsbreakers.......India
Saraswat Bank hopes to rope in Indian Idol
Aural boom in advertising
DD to net Rs 200 cr from Indo-Pak series
Source:Business Standard
 
   
Spice ropes in Priyanka Chopra as brand ambassador
Kerala is now brands' own country
The Bates are on...
The Cannes do spirit
World of mouth
It's all smiles
Source:Economic Times
   
Govt mulls Bill to ban drug ads
Source:Financial Express
 
Frooti magic: Bhondu becomes the coolest dude at campus
141 Worldwide wins Bharat Shell biz
Hewlett-Packard signs up Interface Communications
MediaCom India flies with Emirates to Cannes
Source:Agency Faqs
   
Marico Ind going in for name change
It's women's exclusive at Electrolux
Source:The Hindu Business Line
   
Osaka Gas To Enter Net Ad Business Using E-File Transfer
  Source: Money Plans, India
International News
INTERVIEW - WPP to make India its global analytics hub
EBay opens classified-ad Web sites around world
  Source:Reuters
   
$200 Mil. Mitsubishi Account Goes to BBDO
Liquor Industry Goes Public With Ad Complaints
'Apprentice' Partners in Dramatic Twist
Liquor Industry Goes Public With Ad Complaints
  Source: Ad Week
   
MTV signs Virgin Mobile sponsor deal
Isba chief warns of threat to ad industry
McDonalds unveils healthy food strategy
Aegis strong despite management upheavals
Stanjames.com to sponsor The Contender
M&S pulls ads from Associated over papers’ critical coverage
City View - Big profits for WPP but investors react with caution
  Source: Media Week (UK)
Media Ad Spending Grew 9.8% in 2004
  Source: Media Week (US)
   
McCann Worldgroup scoops Intel's $300m global advertising and media
  Source:Media Bulletin
   
Aegis Diversifies Beyond Media, Outpaces Ad Industry Growth
Kanoodle Debuts Local Targeting Tool
'Coalition' Stalemates At ARF, Nielsen Task Force Meets Separately
Merrill Lynch: Marketing Departments Moving Toward Search
  Source:Media Post
   
ASIO advertises on Google for new spies
  Source:ninemsn
   
Advertisers threaten to bail out if livedoor takes over NBS
  Source:Japan Today
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