4 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 58



 

Media, Advertising & Marketing Watch






After Rapp Collins, Mudra launches Tribal DDB
Mudra yesterday announced the launch of Tribal DDB in India to make its foray in the digital and interactive space.

Madison Creative bags Rs 50 mn Deccan Chronicle a/c
Madison Creative, the advertising arm of Madison Communications, has bagged the creative duties for Deccan Chronicle, Andhra Pradesh's English publication that has aggressive growth plans in the near future by enlarging circulation and readership in AP and entering new geographies.

AAAI chalks year long agenda for diamond jubilee
The Advertising Agencies Association of India (AAAI), the apex body of the Indian advertising fraternity, has rolled out an impressive ten point agenda to mark the diamond jubilee celebrations.

Hero Honda: Super Splendor to shake 2-wheeler mkt

ITC forays into new category with pasta

Sahara acquires TV rights for 'Lakshya', 'Page 3'

Guest Speak
A New Lingo Calls for a New World Order
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 February 2005 to 19 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 February 2005 to 19 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini
MAX

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Today's Newsbreakers.......India
LG targets Rs 1,200 cr from Indo-Pak series
IT sector's TV ad spend jumps to Rs 117 cr
Online ad market to touch Rs 100 cr
HC orders status quo over trademark, brand in Shaw Wallace case
Opto Circuits plans direct marketing push
Source:The Hindu Business Line
 
   
LG targets Rs 1,200-cr sales during Indo-Pak series
Source:Economic Times
Radha Baruah of Carat quits; joins MTV's VH1
Three A’s of I unveils new logo, announces slew of programmes
WPP gets shareholders' nod to buy Grey
Ma Foi turns blue
JWT wins Unicef's polio campaign from O&M
Source:Agency Faqs
   
   
Tribal DDB inks deal with Mudra
Source:Business Standard
International News
Havas Returned to Profitability in '04
ESPN Reviews $30 Mil. Wireless Account
Verklin: Media Metamorphosis Continues
Grey Shareholders Approve Company's Sale to WPP
Comcast's Roberts Says Digital Convergence Is Here
  Source: Ad Week
   
Promo drive for ComputerActive tops £1m
Ofcom advertises FM licence for Swindon
  Source:Media Week(UK)
   
Carat Media eyes potential in new advertisment areas segments
  Source:China Post
   
Ad Networks: The Real Advantages
  Source:Clickz
   
M&S pulls ads from Mail group
  Source:Guardian
ASA gets sniffy over broadband ad
  Source: PC Pro, UK
   
Small brands reach fashion fame without advertising
  Source: Reuters
   
Tacoda To Create Ad Network
TV Industry Marks Historic EDI Ad Buy
Delivery Agent And Turner Media Hit the Runway
  Source: Media Post
   
Macromedia Growth Spurred By Internet Advertising
  Source: Forbes
   
Forbes.com Picks IndustryBrains for Contextual Advertising
  Source:Search Engine Journal
   
FDA official questions direct-to-consumer advertising
  Source:Kansas City Star

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